In this episode, we talk Christine D'Amico of Over the Top Ice Cream. Christine is the Chairperson of the NICRA Ice Cream Clinic Committee which runs and oversees the ice cream and frozen dessert competitions at the Annual NICRA Trade Show and Convention.

With this year's convention being live-streamed, Christine covers the process of how to enter the competition, some of the ways that the judging will change, and how winning an award at the show can be great marketing fodder for your business.

Links to the information and registration pages are found at https://www.nicra.org/page/icecreamcomp

For information about the North American Ice Cream Assoc, and how you can open and grow your ice cream business with a community that will support you, go to https://icecreamassociation.org/