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Rob enters the lion's den with one of watchmaking's most devastatingly "sexy boys", Guillaume Laidet, the resurrector of Nivada Grenchen, Excelsior Park, and Vulcain. Listen to their bromance blossom further on the airwaves. BSFW (Barely Safe For Work).

Time stamps:
1:46 who is Guillaume Laidet
10:43 What did GL learn from the missteps early on in his career
22:19 Which inactive brands does GL have his eye on resurrecting?
35:02 The Recent Time & Tide collaboration with seconde/seconde
43:13 Thoughts on the Limited Edition question
47:27 The pre-loved market...
53:53 How important are trade fairs and public events for reborn brands?

Follow the hosts on Instagram @robnudds and @alonbenjoseph

Thanks to @skillymusic for the theme tune.