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Here's what you'll learn:

1. Challenges Septic Business Owners Face: - Referral-based, word-of-mouth businesses in competitive local markets - No unique selling point, bidding wars to lower prices - Inconsistent sales cycle, equipment sitting idle, layoffs, no business growth

2. Facebook Strategies: - Clean up personal profile, avoid controversial content - Use Facebook Marketplace to sell septic systems - Create a private Facebook group to establish yourself as the local septic expert

3. Google Strategies: - Optimize your Google Business Profile (GBP) - Importance of online reviews and responding to them - Automate review requests from your customer list - Optimize your GBP with product listings and regular updates

4. Key Takeaways: - Actionable, no-cost strategies to drive leads and sales for your septic business - Focus on Facebook and Google as the primary platforms - Importance of taking action and implementing the strategies presented