Adam, Joanna, and Zach discuss a recent and much-shared New York Times piece claiming that Gen Z is "killing the bar tab." Is it true that younger drinkers are truly different from previous generations, or are time-old concerns about limited budgets and a lack of practical experience more to blame? Regardless, what are some strategies that operators can use to keep costs down and customers happy? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Zach is drinking: 2017 Andrew Will Winery "Two Blondes" Red

Joanna is drinking: Kir Royale

Adam is drinking: Division Winemaking Co. Pinot Noir

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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