No Hacks

In this episode of No Hacks podcast, we explore the concepts of fear, courage, and leadership with Luiza de Lange, a prominent figure in digital experimentation and CRO at LeoVegas. Luiza recounts her incredible journey of building in-house teams at major firms like Electrolux and Tele2 and working with a diverse array of clients at the award-winning agency, PrecisDigital.

Luiza discusses the importance of vulnerability in leadership, especially as a woman in a male-dominated industry like data analytics. She shares her experiences of making bold career transitions, traveling to 45 countries, and living in six, all driven by a blend of fear and courage. Luiza emphasizes the value of mentors and a supportive network, advocating for diversity and inclusion in the workplace.

Additionally, we explore how Luiza fosters a culture of experimentation, encouraging her teams to embrace failure as a learning opportunity. She shares tactics for motivating teams and ensuring everyone feels included and valued.

On a personal level, we talk about how an experimenter's mindset is applied outside of work, whether it's learning a new language, tackling fears like the fear of flying, or even engaging in activities such as gaming. Luiza's insights on leadership, self-awareness, and personal growth offer a compelling and inspiring message for anyone looking to overcome their fears and lead with courage.

Join us as we unpack Luiza's powerful message about leveraging fear and courage in both professional and personal realms, offering key takeaways that resonate beyond the workplace.

Experimentation Elite is on December 10th in London, get your ticket at experimentationelite.com and use code NOHACKS10 to save 10%

00:00 Welcome to No Hacks Podcast
00:45 Meet Luiza de Lange
01:13 Experimentation Elite
02:05 Luiza's Journey and Career Transitions
04:43 Embracing Fear and Courage
06:37 Mentorship and Networking
08:04 Fostering a Culture of Experimentation
12:38 Leadership Insights and Diversity
17:13 Applying Experimentation Mindset to Life
19:50 Travel and Personal Growth
24:48 Overcoming Fear of Flying
30:46 Final Thoughts and Takeaways

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In the latest episode of No Hacks, we dive deep into the art of optimization in both digital and personal spheres with Arnout Hellemans, a renowned digital strategist. From addressing ADHD's impact on SEO skills to the importance of maintaining basic SEO fundamentals, Arnout shares his invaluable insights. 

He discusses common misconceptions in SEO, the significance of website performance, and logs' role in historical data analysis. Arnout also emphasizes the holistic approach to optimization and extends these strategies to everyday life, parenting, and even national trends observed in the Netherlands. Plus, get ready for some fun anecdotes about optimizing mundane tasks like loading the dishwasher and some memorable stories from the legendary Conversion Hotel conference. Tune in for an engaging conversation on mastering the essentials and achieving success through comprehensive optimization strategies.

Don't forget to get your Experimentation Elite ticket at experimentationelite.com and use code NOHACKS10 to get your 10% discount!

00:00 Welcome to No Hacks Podcast
01:09 Meet Arnout Hellemans: Digital Strategist
03:34 Understanding ADHD and Its Impact on Optimization
08:47 The Dutch Culture of Optimization
10:33 SEO Fundamentals and Their Importance
16:16 Google Search Console Issues
17:23 Common SEO Misconceptions
20:24 Importance of Logs and Historical Data
22:51 Conversion Hotel Stories
28:29 Holistic Optimization in Real Life
31:59 Final Thoughts and Takeaways

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In this episode of No Hacks, we kick off Season 2 with Stewart Ehoff, the head of an award-winning experimentation program at RS, a dynamic public speaker, and a Dragon Ball Z fan. Join us as Stewart discusses his journey from web development to leading a successful experimentation team, offering deep insights into how he transitioned from building features to building tests. 

Discover actionable advice for web developers, the importance of curiosity, overcoming imposter syndrome, and the benefits of adopting an experimental mindset not only in digital realms but also in daily life. Stewart shares real-life success stories from RS, inspirational thoughts on maintaining humility, and practical tips on optimizing your work environment and personal habits.

00:00 Introduction to No Hacks Podcast Season 2
00:39 Meet Stewart Ehoff: From Web Developer to Experimentation Leader
01:19 The Journey from Web Development to Experimentation
02:51 Advice for Web Developers on Experimentation
04:35 Mentorship and Key Advice in Experimentation
07:20 Experimentation in Business: The RS Story
10:55 Building a Center of Excellence for Experimentation
14:58 Real-Life Experimentation Stories and Challenges
17:44 Optimizing Your Physical Work Environment
21:47 Listener Questions and Final Thoughts

#NoHacksPodcast #Experimentation #WebDevelopment #BusinessOptimization #Curiosity #Productivity #DigitalTransformation #BusinessExperimentation #HabitBuilding #WorkLifeBalance #Patience

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. With a rich background in online experimentation and data science, Lukas spent eight years at Booking.com, where he grew the in-house experimentation team from four to thirty people and became the first Director of Experimentation at the company.

Join us as Lukas shares his insights on why the experimentation culture is so strong in the Netherlands, the challenges and benefits of the empowered teams model, and his journey from Booking.com to Vista. He also discusses his advocacy for making A/B testing accessible to people from various backgrounds. Expect to learn about building effective teams, fostering a culture of experimentation, and why sometimes, the best approach is to think outside the box. 

Links:

• Lukas on LinkedIn
• Lukas Vermeer
• Democratizing online controlled experiments at Booking.com paper

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! 

Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast.

In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback. 

Juliana also shares her personal journey, from selling internet over the phone in Romania to becoming a digital experience expert. We then discuss the importance of segmentation, the differences between Android and iOS users, and how curiosity and continuous learning drive career growth.

Juliana's insights and inspirational stories offer valuable lessons for anyone looking to  stay relevant in the digital world. Don’t miss her advice on embracing failure, pushing boundaries, and following your passions.

Links:

• Juliana's LinkedIn
• Juliana's blog
• Media.Monks

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I welcome Oliver Kenyon, co-founder of ConversionWise, who shares his extensive knowledge on conversion design and the intricacies of running and growing a CRO agency. Oliver discusses the importance of landing page design in driving successful online campaigns and how his journey started with "Landing Page Guys" before evolving into ConversionWise.

Key highlights of this episode include:

• The significance of landing pages in CRO and their role in maximizing the effectiveness of paid media campaigns.
• Common mistakes in landing page design and how to avoid them.
• The differences between standard web design and conversion-focused design.
• Essential principles of conversion design, such as trust and credibility, social proof, and objection handling.
• Insights into the challenges and successes of growing a CRO agency over 12 years.
• The exciting recent milestone of ConversionWise's acquisition and the future plans for the agency.

Don't miss out on all this knowledge!

Links:

• Oliver's LinkedIn
• ConversionWise

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Welcome to nohacks.show, a weekly podcast in which smart people talk to you about better online experiences. 

Today, I'm excited to be joined by Carolyn Beaudoin, co-founder of Boxcar Agency. Carolyn is here to talk about the Hybrid One Reader messaging strategy, which helps businesses connect with diverse audience segments without extensive segmentation.

Tune in to hear Carolyn discuss:

• The concept and inspiration behind the "Hybrid One Reader" strategy.
• Practical applications and success stories from Boxcar Agency.
• Non-obvious tips for becoming a better copywriter.
• The importance of focusing on user experience and logical arguments in copywriting.

Whether you’re a marketer, copywriter, or business owner, this episode is packed with insights on creating effective, conversion-oriented marketing strategies. Don't miss out!

Links:

• Carolyn's LinkedIn
• Boxcar Agency
• JTBD Mapping template

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I'm joined by Georgia Sugarman, Head of User Research at Kooth Digital Health and a speaker at the upcoming Women in Experimentation Summit. Georgia shares her journey from being a hip hop dancer to an experience designer and finally a user researcher. She emphasizes the importance of creating safety and comfort when conducting research, especially with vulnerable populations. 

Georgia also discusses how being trauma-informed and incorporating creativity can enhance research outcomes. 

Don't forget to sign up for the Women in Experimentation Summit on June 6th, where Georgia will be opening the event with her talk on "Do No Harm: Research and Experimentation with Vulnerable Populations." 

Links:

• Georgia's LinkedIn
• Women in Experimentation Summit

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I welcome Haley Carpenter, a CRO and experimentation expert and founder of Chirpy, the not just CRO agency. Haley shares her insights on starting CRO programs and what it takes for a business to be ready for conversion rate optimization. 

We also discuss the importance of data volume, research methodologies, and the essential elements needed to set up a successful CRO program. Haley also discusses common misconceptions, the role of culture in CRO, and offers practical advice for businesses of all sizes. 

If you want to learn about the "real CRO" this episode i for you. It will help you understand how to improve your online experiences through effective CRO strategies.

Links:

• Haley's LinkedIn
• Chirpy - Not Just CRO Agency

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their processes using a human-first approach.

Shawn begins by explaining his automation blueprint. The first step is Definitions, which involves establishing clear and consistent terminology within your organization to avoid miscommunication and inefficiencies.

The second step is to Identify Busy Work. This means pinpointing repetitive, manual tasks that do not require human intervention and can be automated. This step helps to free up valuable time and resources that can be better utilized elsewhere.

Next, Shawn discusses Pinpointing Bottlenecks. This involves identifying input, transformation, and output bottlenecks in your processes. Understanding where these bottlenecks occur allows you to address and resolve them effectively.

The fourth step is to Optimize Internal Processes. This step involves collaborating with your team to streamline and improve workflows. By working together, you can ensure that processes are as efficient and effective as possible.

Finally, Shawn talks about Automation. Implementing automation solutions to handle the optimized processes can save significant time and resources, allowing your team to focus on more important tasks.

Shawn then emphasizes the importance of defining terms to ensure everyone in the organization is on the same page. He shares personal anecdotes about overcoming challenges through automation and how his human-first engineering approach helps businesses optimize processes effectively.

Episode links:

• Automate to Win
• Shawn's LinkedIn
• Free Automation Quiz

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