In this bonus episode, Amy and Natalie take a deep dive into Bloom Trust Co. CIRCLE—what it is, why they started it nearly five years ago, and how it's evolved since that very first session in 2021. They reflect on how CIRCLE grew from just an idea about how to connect with other florists into a trusted, small-group community for florists who want a safe, candid space to talk about the real work of owning a flower business. They cover how CIRCLE works (and why it's not a course), the importance of community, transparency, and talking about numbers. And they discuss the unexpected impact it's had helping businesses develop systems strong enough to allow them to sell when the time was right. Whether you're thinking about opening a shop, wanting to take the next step to expand and grow your retail business, or just curious what CIRCLE really is, this episode gives you an honest look behind the scenes. If you are interested in joining either CIRCLE Retail or CIRCLE Weddings, you can contact Amy directly through email or DM to find out more.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.