Noam Grossman grew up in New Jersey, eating cheese pizzas on a weekly basis. His love of pizza grew into not one, but two successful operations: Upside, in Midtown Manhattan, and now Norm's in downtown Brooklyn. In both cases, he is focused on high quality ingredients sourced from the best artisans. At Norm's, he's offering a clear alternative to the subpar $ .99 joints that dot the landscape.