Nontokozo Madonsela — marketing executive, podcast host, and co-founder of the So Fine Podcast Network — joins Kojo Baffoe for a deeply honest and wide-ranging conversation. From growing up in KZN as the eldest of five and carrying the weight of being a deputy parent, to leaving accounting behind because it didn't "run through her veins," Nontokozo shares the moments that shaped her into one of South Africa's most distinctive voices in marketing and media.

She opens up about being dismissed, rebuilding her confidence at Momentum, and how her 'word' of that particular year 'Rise' became a lifeline. She talks about navigating the tension between maverick leadership and corporate systems, what it truly means to be a collaborative marketer, and why she launched Cheers to Failure — a podcast no one thought she should make.

This is a conversation about alignment, courage, the creator economy, and what it looks like to do everything afraid and do it anyway.

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