GS#1017 This week we speak with Matt Williams about the evolution of indoor golf and simulators, and the integration of AI technology in the sport. We delve into the journey of Golf Track, a successful indoor golf facility, and the development of the Noonan app, which leverages data from launch monitors to enhance golfers' on-course performance. The conversation highlights the importance of data-driven decision-making in golf and the entrepreneurial spirit driving innovation in the industry. 

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