#209: Nora Taleb witnessed the birth and naming of the Real Organic Project during her time at our joint venture partner Naturland, the EU's oldest add-on food label based in Germany. She shared her thoughts about our next steps on the stage at Churchtown Dairy during our 2024 event, Real Organic: A World Movement.

Nora Taleb is a food systems consultant focusing on regenerative organic agriculture and sustainable systems. She joining Naturland Association for Organic Agriculture in 2015, to manage the team Naturland Fair with its full-supply-chain certification program combining organic standards that go beyond the NOP/EU regulation, animal welfare and social fairness under one label. Naturland has developed organic and fair trade standards since 1982 and is today with around 65.000 farmers one of the largest organic associations, 100% owned by farmers. Nora Together with US partners, she works on organic integrity and farmer advocacy in North America.

https://realorganicproject.org/team/nora-taleb/

To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:

https://realorganicproject.org/nora-taleb-at-churchtown-farmer-led-revolution-209

The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.

The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).

To find a Real Organic farm near you, please visit:

https://www.realorganicproject.org/farms

We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.

If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000  Real Friends:

https://www.realorganicproject.org/real-organic-friends/

To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:

https://www.realorganicproject.org/email/