NOT An Inspirational Business Podcast

Lɪғᴇ Exᴘᴇʀɪᴇɴᴄᴇ, Rᴇsɪʟɪᴇɴᴄᴇ ᴀɴᴅ Rᴇʟᴀᴛɪᴏɴsʜᴘs

Brook McCarthy, is a business coach with 15 years of experience in business. She works specifically with values-based business owners, and in this episode, she shares her insights on marketing, business, and social media.

We also discuss:

➾ How life experiences can shape your business skills

➾ How to build resilience as a business owner

➾ The importance of building relationships

➾ How to find joy in your work

“The theory behind marketing could be summed up on the back of a postcard: People buy from people they know, like, and trust. If you don't stand out, then you will just blend in, and people will choose based on price and convenience. Therefore, you need to stand out; you need to do something worth talking about, say something worth listening to; lead with your values; lead with your story; be memorable."

Connect with Brook

My guest today is the founder of Happy Little Socials. Tameka specialises in amplifying businesses’ online presence through social media management, magnetising copywriting, and mentorship.

She is an astrology guru in training, a loving mum, and all-round kickass woman.

We discuss:

Connect with Tameka

Vᴀʟᴜᴇ, Wᴇʙsɪᴛᴇs & Wᴏᴍᴇɴ Sᴜᴘᴘᴏʀᴛɪɴɢ Wᴏᴍᴇɴ

Jordanne is a web designer that creates conversion-focused websites + templates for service providers and entrepreneurs.

With a focus on working with and empowering women, Jordanne also makes a micro-seed donation for every template sold to support women in Uganda.

We spoke about:

“A lot of people are underutilizing their websites. If you’re spending all your time on Instagram, or you’re working on your email list, or you’re on Pinterest, all roads should lead back to your website, and you should feel confident that your website is going to do the selling for you. You should also be using it to make your business run smoother. Have the ability to book calls with you, have all the information on your FAQs. It can be used in so many ways to save you time.” - Jordanne

Connect with Jordanne

Website

𝐊𝐢𝐧𝐝𝐧𝐞𝐬𝐬, 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 & 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

Marie is a Kind Warrior, Life Coach & Founder of Them, You & Me Digital, a marketing agency that speaks friendly digital. 

We spoke about:

→ What exactly is friendly-digital...

→ How she started her entrepreneurial journey in 2011 when she left France to move to Asia.

→ The hurdles of moving countries, growing a team and setting boundaries.

Marie also touched on how she doesn't take things too seriously, what it means to be a Kind Warrior and how she weaves that into her coaching services. Marie has an infectious personality that radiates kindness; being in her presence genuinely feels like a big warm hug, and I hope you get to feel some of her essence while you listen to this episode. 

Connect with Maria

𝚃𝚊𝚡𝚎𝚜, 𝙴𝚖𝚙𝚘𝚠𝚎𝚛𝚖𝚎𝚗𝚝 & 𝙴𝚗𝚓𝚘𝚢𝚖𝚎𝚗𝚝

Jami is a Canadian-based CPA who specialises in teaching small business owners how to manage their finances using QuickBooks.

We spoke about:

Resources mentioned

Connect with Jami Monte

Pʀᴏ-Aɢɪɴɢ, Pʀɪɴᴛ Mᴇᴅɪᴀ & Rᴇᴘʀᴇsᴇɴᴛᴀᴛɪᴏɴ

Sandy is a pro-aging advocate and founder of WB40, a platform that supports women in their forties and beyond.

After growing increasingly frustrated by the lack of representation of women beyond the age of forty in mainstream media, Sandy started writing a blog in 2013, which became a podcast in 2019 and in 2020, she launched the WB40 website and printed the first edition of her magazine. 

We talk about:

→ Sandy’s journey and how she got to where she is today

→ Challenges that come with publishing a print magazine

→ Roadblocks Sandy overcame to prove that women beyond 40 deserve a voice

→ The one piece of advice Sandy has for every woman in business

Resources Mentioned

Connect with Sandy Lowres

𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗛𝘂𝗿𝗱𝗹𝗲𝘀 & 𝗪𝗼𝗿𝗹𝗱-𝗙𝗶𝗿𝘀𝘁𝘀

Natalie is the co-founder of The Daily Routine. A sustainable personal care brand that is on a mission to reduce and eliminate single-use plastic in our homes.

We spoke about her background in paid digital marketing and how she was searching for more meaning in her career and life, her passion for sustainability and contributing to a better world. She shared some insights into making mistakes, the power of learning from them, and how important it is to ask for help.

Natalie also touched on some of the hurdles that are specific to launching a product-based business.

Connect with Natalie Herscu

 Pᴇʀᴍɪssɪᴏɴ, Mᴀɢɪᴄ & Aʟɪɢɴᴍᴇɴᴛ

I'm going to use Rebeccas on words here... She is a Human Design magician in service to Permission, Magic and Highest Alignment. Its not all sparkle farts and unicorns, but it's a hell of a lot of fun.

We spoke about the magic she creates with her clients, her background in a six-figure government job, small-town life and becoming a single mum.

Rebecca shared a lot about the journey she's been on to get to where she is today and how she has evolved and grown every step of the way. Magic is truly the only way I describe Rebecca and I hope you can feel even a touch of her energy while listening to this episode.

If you're interested in learning more about Human Design, I HIGHLY recommend checking out Rebecca's work!

Links

Pilates, Planning & Purpose

This weeks episode is with the lovely, Chloe de Winter, the founder of GoChlo Pilates.

Chloe is a physiotherapist, Pilates instructor and the founder of an online Pilates platform called GoChlo Pilates.

We spoke about how she shifted from sharing videos on YouTube to creating an entire, purpose-built platform to share her content on. The craziness of COVID hitting while on holiday, being locked out of America and leaving behind a life she and her partner were creating there.

She also touched on some of the business hurdles she's overcome, the importance of community and picking yourself up when things don't go to plan.

Connect with Chloe:

Debt, Exits Strategies and Freedom

Dan Harrison is a former CFP turned course creator and business mentor. He works specifically in the marketing realm.

Dan has an amazing story, going from being half a million dollars in debt at the age of 20 to building a successful business and helping other entrepreneurs succeed like him.

We talk about:

Connect with Dan Harrison

--

Key Highlights

02:02 About Dan Harrison

05:02 The realisation that forced Dan to leave the finance corporate world for entrepreneurship

07:34 Dan talks about being 20 with half a million dollars in debt

12:06 Stuck in debt? Here’s what worked for Dan

15:08 The importance of marketing – “I’ve got all the certifications. Why don’t I have clients?”

18:49 Dan on exit strategy – What to do to be able to sell your business

24:08 How to structure a business to give you freedom

28:07 Avoid making solutions that no one wants

30:17 Dan talks about the online coaching space

33:43 Struggling with picking a niche? Focus on the problem you want to solve instead

37: 40 Rapid-Fire Questions