Intro Paragraph:
In case you haven’t noticed, using videos as part of marketing is exploding. USA Today, everywhere else as well. So how do we as authors get on this train and use it to engage readers more deeply?
Talking Points:
1. Why Video?
YouTube-the greatest running backs in the NFL
They want to get to know you. Pictures can only go so far.
It’s exploding: Periscope, Facebook Live, etc.
It can open up worlds of creativity
It’s now doable. Anyone with a SmartPhone can do it.
2. You Might Already Have the Skill Set
Consulting with authors who have a dramatic background-
Even if you don’t think you have the skills, you might if you’d only try
You have already done it if you’ve ever engaged with readers
3. How to Get Started
Simple. Start practicing
Get a critique partner
All you need is a Smart phone
Get a remote mic http://www.imore.com/how-get-good-audio-while-shooting-video-your-iphone
Mac apps
PC apps
Getting better equipment- iPads, etc.
4. Subject Matter
Themes of your books
Cool trivia from your novel(s)
Questions from readers
Your writing spot
The location of your novels
Behind the scenes/DVD extras
Take your camera to your next conference/book event/etc.
Video Tips
Light
Sound
5. How Long?
Think blog posts … shorter is always better. Two minutes is probably max
When in doubt, cut it out.
Break it up into two videos
Consider Live Interactive Videos
6. Misc
Music or no music?
Graphics? or no graphics?
Links
Setting up a YouTube channel
Must be visually interesting
Sponsor:
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Power Close: You have been listening to James L Rubart and Thomas Umstattd Jr. on the Novel Marketing podcast, giving you novel ideas on how to promote yourself and your writing, offline, online, and everywhere in-between. Thanks for listening.