Novel Marketing

By Thomas Umstattd Jr.

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Wheth

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4.8

325325 ratings

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FAQs about Novel Marketing:

How many episodes does Novel Marketing have?

The podcast currently has 639 episodes available.

Novel Marketing episodes:

February 15, 2016 075 – How To Become a Career Writer Part 1: Think Like a Business
Think Like a Business:

Delegate

Determine what your time is worth.
Only do what only you can do.
Read The Four Hour Workweek
Build a Team

Writing Assistant

Ways to pay

Editor
Literary Manager
Webmaster
Investors (You need to invest in your own book)
Agent
CPA

How to Become a Business

You are already a business entity
Separate Bank Account
Form a Business entity
LLC from LegalZoom.com
Create a budget

Links:

* How To Find a Good Editor: http://novelmarketing.wpengine.com/71-2/
* LegalZoom.com
* Novel Tax Tips for Authors: http://novelmarketing.wpengine.com/59/

Sponsor: You can get 10% off MyBookTable with the coupon code novelmarketing. Find out more at MyBookTable.com.
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23min
February 01, 2016 074 — The Enclave Files #2
Talking Points:

Videos (Great for helping authors shorten & practice their pitch, bad for selling books)
MyBookTable (Forced us to get every book on every platform. Getting all our books on iBooks was a bit of a project)
Email (Tried weekly and went back to monthly)
SumoMe
Contests KingSumo
PermaFree
BookBub

Results:

Doubled the size of the email list.
Doubled Revenue.

Links:

Enclave Publishing

Sponsor: MyBookTable

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17min
February 01, 2016 074 — The Enclave Files #2
Talking Points:

Videos (Great for helping authors shorten & practice their pitch, bad for selling books)
MyBookTable (Forced us to get every book on every platform. Getting all our books on iBooks was a bit of a project)
Email (Tried weekly and went back to monthly)
SumoMe
Contests KingSumo
PermaFree
BookBub

Results:

Doubled the size of the email list.
Doubled Revenue.

Links:

Enclave Publishing

Sponsor: MyBookTable

...more
17min
January 15, 2016 How to Double Book Profits Through Affiliate Revenue
Find out which online retailers have affiliate programs and which help you earn the best commission rate on book sales.

You can find the blogpost version of this episode HERE.
The post How to Double Book Profits Through Affiliate Revenue appeared first on Author Media.
Support the show
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14min
January 15, 2016 How to Double Book Profits Through Affiliate Revenue

Normally we talk about how to sell more books, but in this article, we will discuss how to make more money on the books you sell.

Authors want to sell books and earn money to feed their families or pay the mortgage. Selling more books helps accomplish those goals. However, making more money per book sold helps you accomplish those goals more efficiently.

Did you know that affiliate revenue is one of the easiest ways to increase your income?

What is affiliate revenue?

Authors earn regular revenue when they sell books. If you’re traditionally published, your publisher pays you an advance and then royalties after you “sell out” your advance. If you’re indie published, your book printer pays you for the books you sold. For example, if you’re indie published through KDP (formerly Create Space), you’ll get a monthly royalty check (or an automatic deposit) from KDP for the book sales in the previous month.

Affiliate revenue, on the other hand, comes from a retailer such as Amazon, Barnes & Noble, or Apple, who give you a cut of the sale.

Benefits of Affiliate Programs

Percentage of Gross Sales

For authors published through KDP, it can get a little confusing, but only because authors get to double-dip! Amazon pays you the royalty on the book since they are the printer, but since they are also the retailer, they will also pay affiliates a second time on the same sale through affiliate revenue.

Typically affiliate programs such as Amazon, Barnes & Noble, and Apple pay a 2%-8% commission on the sale depending on the retailer and product type.

Percentage of Entire Cart

As an Amazon affiliate, however, you’ll earn a percentage of the entire cart. That means if someone buys your book through your affiliate link and they also buy a new computer (or any other product on Amazon), you will earn 4%-8% in affiliate revenue on the entire purchase.

This happens more often than you might think, thanks to Amazon’s upselling. When a customer puts your book in their Amazon cart, Amazon sends a notification saying, “If you spend $10 more, you’ll qualify for free shipping.” Many people take the offer and end up buying that pair of boots they’d been eyeing in addition to your book, and you earn a commission on it all.

Link Tracking

Another benefit of using an affiliate link is that you can track how many people click the link and buy your book. Tracking links allow you to test the efficiency of different platforms. For example, you can create one tracking link to post on Twitter, and within a few days, you’d be able to see that you sold two books. You’d then create another tracking link to post on your blog. After you send your email subscribers to your blog, you may discover that 200 people clicked the link in your blog post and bought your book.

Measuring your marketing with tracking links will help you make the best use of your time and marketing dollars. Learn more about measuring your marketing in our episode on How to Spend Less Time Marketing Your Book.

Amazon’s Affiliate Program

Pros:

* Easiest to Sign Up For

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14min
December 16, 2015 072 – How to Grow Your Email List from 0 to 10,000
If you offer readers something they want for free, they'll be happy to sign up for your email list. Learn 9 ways to invite them to sign up.

You can find the blogpost version of this episode HERE.
The post 072 – How to Grow Your Email List from 0 to 10,000 appeared first on Author Media.
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29min
December 16, 2015 072 — How to Grow Your Email List from 0 to 10,000

* Listen to our other podcasts

065 – 7 Tips for Effective Email Newsletters
062 – 7 Ways to Avoid the Spam Filter
057 – What to include in an Author Newsletter

Public Service Announcement: Avoid MeMail. Spam is in the eye of the beholder. Listen to our other episodes on email to learn how to do email well. Create emails worth subscribing to.

Offer a Carrot

Short Story
Tips / Guide
Free book.
Audiobook
Discussion Guide
Easter Egg Guide

Host a Viral Contest (and promote via Social Media). I recommend KingSumo
Host a Webinar and Promote on Social Media
Simplify Your Signup Form.
Collect Email Addresses at Offline Events (Warning no business cards)

Tear off cards
Website on phones
Sign up sheet
Walk us through …

Include a privacy policy near your sign up form.
Use a non-evil popup (SumoMe).
Install MyBookProgress
When people ask how they can stay in touch with you …

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29min
December 04, 2015 071 – How To Find a Good Editor
The importance of good editing can't be overstated. Find out what kind of editor you need and where to find one.

You can find the blogpost version of this episode HERE.
The post 071 – How To Find a Good Editor appeared first on Author Media.
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32min
December 04, 2015 071 – How To Find a Good Editor
Talking Points:
Kinds of editors:

Developmental editor (Successful authors) The macro edit
Line edit editors
Beta reader editors
Copy editor (Grammar Nazi)
Proofreaders (Details person)

Places to find an editor:

Writers’ Conference (Ask the faculty for recommendations. They will likely recommend fellow faculty who you can talk with. 15m consult)
Recommendation from a successful author
The acknowledgements of a book with a similar style.
Editor marketplace like ChristianEditor.com

What to look for in an editor

By their fruits you will know them.
Looks for a track record of commercial success.
Level 0 Editor: just starting out
Level 1 Editor: only edited for self published books (only a some of which are on Amazon).
Level 2 Editor: has been editing for a while and occasionally freelances for traditional publishing house.
Level 3 Editor: used to work full time for a traditional publisher.
Level 4 Editor: has edited a New York Times bestselling book.
Level 5 Editor: has edited multiple New York Times Bestselling books.
Do they match your personality style? How will you work together?

Places NOT to find an editor:

Your friend from college/church who has an English degree
The editor who is doing a lot of marketing (the best editors are booked solid)
Someone who loves to read and has always wanted to break into editing so they’ll save you a ton of money and do your edit for free

Final Tips:

Find a happy client before hiring someone and talk to them about the editor’s style
Ask for a sample edit first. Ask all the editors to edit the same sample so you can make an apples to apples comparison.
Make sure your editor is a good fit for your writing style.

Sponsor:

* MyBookTable: use coupon code “novelmarketing” to get 10% off.

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32min
November 15, 2015 070 — Q&A Lightning Round
Denica McCall, author of Flowers in the Darkness Question: While I do write novels, I have just put out a poetry book(my first published book). The book is partly being used to raise funds for a local organization fighting human trafficking. What I’m wondering is, what kinds of places should I look to connect with […]

You can find the blogpost version of this episode HERE.
The post 070 — Q&A Lightning Round appeared first on Author Media.
Support the show
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18min

FAQs about Novel Marketing:

How many episodes does Novel Marketing have?

The podcast currently has 639 episodes available.

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