Ade Hassan had a lightbulb moment so good she couldn’t believe it hadn’t been done before: she had never been able to find a nude bra that matched her skin tone. So, she made it for herself and all the other women of colour who never had it before either. 

In this conversation, Ade tells Alex and Joe about her business idea that consumed her, the incredible yet terrifying moment when Nubian Skin went viral before they had a single product to sell, and how they almost missed an iconic opportunity with Beyoncé. 

Follow Ade, Nubian Skin and the team behind The Founders.