Not long ago, the idea of hemp-infused beverages taking a share of the beer, wine and spirit sales would have been laughable. But some companies are laughing all the way to the bank.

The pandemic has seen no shortage of warning letters, with the FDA and FTC doubling down on their efforts to stop a number of shady business practices. Gene Bruno, Vice President of Scientific and Regulatory Affairs for NutraScience Labs, says there has been an increase in confirmed crooked business practices.

The pandemic has seen no shortage of warning letters, with the FDA and FTC doubling down on their efforts to stop a number of shady business practices. Gene Bruno, Vice President of Scientific and Regulatory Affairs for NutraScience Labs, says there has been an increase in confirmed crooked business practices.

The pandemic has seen no shortage of warning letters, with the FDA and FTC doubling down on their efforts to stop a number of shady business practices. Gene Bruno, Vice President of Scientific and Regulatory Affairs for NutraScience Labs, says there has been an increase in confirmed crooked business practices.

The pandemic has seen no shortage of warning letters, with the FDA and FTC doubling down on their efforts to stop a number of shady business practices. Gene Bruno, Vice President of Scientific and Regulatory Affairs for NutraScience Labs, says there has been an increase in confirmed crooked business practices.

We just entered 2022, and for many, it’s Dry January, which is ditching alcohol in the first month of the New Year to drink less or perhaps "detox" from going a bit overboard with drinking over the holidays. While this is one month for some, it has turned into a lifestyle for others. Daydream, Eat Beyond’s portfolio company, recently created a sparkling water-infused beverage with hemp extracts and adaptogens to keep up with that demand for no alcohol.

We just entered 2022, and for many, it’s Dry January, which is ditching alcohol in the first month of the New Year to drink less or perhaps "detox" from going a bit overboard with drinking over the holidays. While this is one month for some, it has turned into a lifestyle for others. Daydream, Eat Beyond’s portfolio company, recently created a sparkling water-infused beverage with hemp extracts and adaptogens to keep up with that demand for no alcohol.

Wellness opportunities are being carved out by many supplement brands, creating a purpose-driven culture for consumers. PR firm Ogilvy found that 70% of consumers feel that a wellness brand should make a positive impact on the world.

Bodybuilding.com has evolved over the years, most recently naming Karl Walsh as their CEO. Walsh has been working on a brand overhaul, laser-focused on giving the website a facelift.

How are supplement brands capitalizing, what trends are resonating with consumers, and what is the outlook for the holidays and beyond? Chase Hochman, Director of Solutions Engineering & Market Intelligence at Skai, said one key trend that stands out is consumers’ interest in research.