In 1934, Edmund Gwenn, Natalie Wood and Maureen O'Hara charmed and educated audiences at Christmas Time and forever put their stamp on Christmas in America. NYC and Macy's were the backdrop and the story was all about the gift of giving as Santa Claus played by Edmund Gwenn so eloquently taught two NYC Rival Retailers how to exercise the Law Of Reciprocity by ultimately sharing their most invaluable wealth which was their respective Customer Bases. Fast forward to COVID19 and you will find a very different impending Christmas Season in midst of the City that Never Sleeps. Small Businesses are reeling under this COVID19 pandemic. In fact, according to a recent article in the New York Post reported that nearly 1/3 of all small business in both NYC and New Jersey have closed their doors. Natasha Friedman, my show's political Co-Host will be joining me once again as we put the spotlight on both the Small Business Community and the Political moves they are currently withstanding.