What is the most important step in the sales process? Some say the first one. Others respond with the Interview step. Seasoned salespeople reply with ‘the close.’  All of these are important, but without active listening you will not make a difference in someone’s life by selling them your best offering – and could make their lives worse.

So listen up as Bill and I address Active Listening and other great ideas on episode 531 of the Winning at Selling Podcast.