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Summary:
In this Office Hours episode, Paul tackles three key questions makers often face as they grow their businesses. He breaks down when to start implementing systems, how to know if you’re ready for Meta ads, and what to do when leads go cold. Through practical advice and personal experience, Paul emphasizes building strong foundations—systems, offers, and communication—before scaling with ads or advanced tools.

Highlights:

• Start systems early: Even a few orders a month is enough reason to begin documenting your process. Waiting until chaos hits will cost time and money.
• Meta ads are the icing, not the cake: Don’t start paid ads until your brand story, offer, website, and photos are dialed in. Organic leads should come first.
• Build authentic content: Avoid shortcuts like using other makers’ photos—real content builds credibility and closes sales.
• Vet leads upfront: Qualify clients by budget and fit before spending time on quotes. Clear communication saves energy and filters the right customers.
• Follow up with purpose: Use Loom videos, friendly nudges, and personal touches instead of generic “just checking in” messages.
• Match communication style: Keep clients on the same platform they first contacted you—whether text, DM, or email—to maintain momentum.

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