Office Hours With EAB

EAB’s Chief Partner Officer, Sally Amoruso, is joined by Brian Elliot, the head of the Future Forum, a consortium launched by Slack to help companies reimagine work in the new digital-first world. The two discuss key takeaways from a recent virtual gathering of more than 125 university leaders EAB hosted to explore the future of work on college campuses. They share tips on ways to offer campus workers greater flexibility, a change that will be critical to schools looking to attract and retain talent in a tight labor market. Sally and Brian also urge managers to shift away from being attendance monitors and spend more of their energy inspiring employees to stay connected, build camaraderie, and bring their best selves to work each day, regardless of whether they are working remotely or onsite.

EAB’s Kathy Dawley and Brett Schraeder discuss the significance of National College Decision Day and share initial thoughts on successful strategies colleges are using to meet enrollment targets during one of the most challenging recruiting cycles of all time. They stress the importance of virtual engagement with admits as a means of reducing summer melt. Kathy and Brett also share findings from EAB’s most recent survey of more than 15,000 high school students and break down the implications of those findings on everything from the design of your school’s website to how and when to engage parents in the recruiting process.

Enrollment at for-profit colleges has increased or remained flat, while enrollment at community colleges is down nearly 10 percent since the onset of the pandemic. EAB’s Christina Hubbard and Larisa Hussak share key takeaways from a recent “secret shopping” experience with for-profit institutions and explain their applicability to community colleges. They talk about the dos and don’ts of onboarding, a perennial pain point at two-year schools, and urge community college leaders to assume greater responsibility for guiding students through the application process, registration, and beyond as a way of boosting yield and building student engagement. Christina and Larisa also stress the importance of adapting to meet growing student demand for greater flexibility in everything from course modalities to term lengths.

EAB’s Danielle Yardy and Anushka Mehta unpack the meaning of “digital transformation” and its relevance for higher education. They argue that the key drivers of digital transformation should be to streamline operations and improve the student experience. They also offer tips to generate the biggest bang for your IT bucks and spur wider and quicker adoption of new technologies across campus.

EAB’s Kaitlyn Maloney returns to the podcast to moderate a discussion with her colleagues Jackson Nell and Kathy Ruby on what the American Rescue Plan means for higher education. The three talk about what we’ve learned from previous federal stimulus bills that might help schools begin to chart a path forward, even as we wait for much-needed guidance from the Department of Education. They urge university leaders to view this as their last and best opportunity to put their financial houses in order. They also share tips for communicating with students and families about the distribution of financial aid.

EAB’s Meacie Fairfax returns to the podcast for a conversation with College Possible CEO Craig Robinson. The two discuss the power of community partnerships in giving underserved students greater access to higher education and stronger pathways to successful careers. Mr. Robinson suggests that colleges must be willing to change their mindset in order to serve their students and their communities more effectively. Embracing the challenge of joining with community partners who offer complementary skills and assets is an important step along that journey.

EAB’s Carla Hickman and Colin Koproske have been working together and studying the phenomenon of massive open online courses, or MOOCs, since 2012. On today’s episode, the two discuss Coursera’s recent IPO-related financial filings. Carla and Colin also examine the extent to which MOOCs and the companies that provide them represent a threat to higher ed, or whether more colleges should be looking to partner with companies like Coursera to expand their online course offerings.

College enrollment dipped this past fall as most people expected. However, the decline was not equally distributed across all demographic cohorts or types of institutions. Journalist Jon Marcus joins EAB’s Madeleine Rhyneer to examine the data which show surprising enrollment trends that have not received the media attention they deserve. The two discuss ways that college recruiting has changed forever as a result of the pandemic, and they explain why doing “more of the same” isn’t going to work this time.

EAB’s Kaitlyn Maloney and Ron Yanosky discuss what we’ve learned over the past year through our collective experiment in mass teleworking. They then dig into some of the unique challenges colleges and universities face as they explore more flexible approaches to space utilization, hiring, and HR policies. While a few best practices emerging from the private sector can easily be replicated across higher education, universities will need to get creative in order to adapt without losing the sense of place that makes campus life special.

EAB’s Jeff Martin is joined by Penn State University Vice President of Development and Alumni Relations Richard Bundy. The two talk about the state of university fundraising and key takeaways from EAB’s latest survey of college fundraising professionals. Mr. Bundy provides insight into how his team shifted strategy and tactics to adapt to an entirely virtual fundraising environment. Finally, the two share tips for managing fundraising teams and gift proposals both today and in the months ahead as we emerge from the pandemic.