Office Hours With EAB

Jo Fretwell from the International Schools Partnership joins EAB’s Adam Wu to talk about how her team uses Global Match to help international students engage with US colleges that fit their interests and aptitudes. The two discuss how students use the platform, ways that students and colleges benefit, and how the matching process yields bona fide offers of acceptance without requiring students to submit an application. They also offer tips to other international schools that may be looking to provide more effective support to students looking to study at universities outside their country of origin.

EAB’s Alice Shindelar and Amanda Kelly discuss how virtual campus tours are created and why they’re so popular with students and university recruiters. They explain the uses for different interactive elements, share basic dos and don’ts, and talk about what differentiates a truly exceptional virtual tour from one that is average at best. They also offer tips to university leaders on how to collaborate with a virtual tour vendor to create tours that are just as useful for the university as they are for prospective students.

This episode is a condensed version of a recent webinar in which EAB’s John Workman presented findings from EAB’s annual “State of the Sector” research. John summarizes EAB’s research findings, which focused on six key themes that ranged from questions about declining public confidence in the value of higher education to the risks and benefits of artificial intelligence. He then opens the discussion to a panel of experts including journalist and higher education author Jeff Selingo, California State University Chancellor Dr. Mildred García, and American Council on Education President Dr. Ted Mitchell.

EAB’s Jenny Jones and Mark Shreve offer advice to help advancement professionals fine-tune fundraising budgets and strategies for 2024. The two share tips on how to prepare for discussions with your CFO, energize staff, and analyze the right data to stay on track. They also suggest ways to keep your fundraising messages focused on the good work being done by your institution and alumni amidst election-year attacks on the value of higher education.

Matt Nickodemus from Utah Tech University joins EAB’s Devin Jones to talk about how his school uses technology (including EAB’s Edify and Navigate360 software) to gain more efficient access to and insights from their institutional data. Their discussion is focused primarily on better ways to define, track, and report on metrics that matter in assessing student success efforts. They also offer tips to other university leaders who may be looking to make similar advances.

EAB’s Tara Zirkel and Grace Anderson discuss a recent EAB survey that highlighted ways that pandemic disruptions continue to influence the college search process, as well as student preferences and academic readiness. The two focus on six key themes that emerged from the survey that are important for community college leaders to understand. They also offer tips on how they might adjust their approach to better serve students who may be thinking about taking classes during or after high school.

EAB’s Tisleen Singh and Emily Niedermaier discuss the emergence of Appily, a new online resource that streamlines the college exploration process for teens and enables colleges to connect with more prospective applicants. The two examine findings from a new survey of more than 6,000 students that highlights a strong correlation between adolescent mental health and college-going behaviors. They also offer suggestions to admissions leaders on how to engage prospective applicants in a way that will make these students more confident in their ability to find their people and their purpose in college.

EAB’s Paul-Anne Robb and Brian Schueler unpack the data from a new survey of college-aged non-consumers. One of the key findings is that while price matters, perceptions of high cost may be at odds with the actual cost of attendance once you factor in grants, scholarships, and other institutional “discounts.” Paul-Anne and Brian share tips on more effective ways to communicate with prospective students on price and other potential objections.

EAB’s Kathy Ruby and Brett Schraeder recap the early days of the newly revised Free Application for Federal Student Aid. Kathy and Brett discuss the merits of the form itself, review the technical glitches that have plagued the so-called “soft launch,” and share what they’re hearing from front-line admissions and financial aid professionals about the new FAFSA. They also offer advice on things that college leaders can and should be doing now to serve students and their institutions while the Department of Education works out the kinks.

EAB’s Michael Fischer and Afia Tasneem discuss ways that institutions are moving beyond their initial resistance to artificial intelligence and are now incorporating AI technologies within academia. They highlight some of the most promising opportunities for leveraging AI to reshape curricula, improve student support, and gain efficiencies across hundreds of administrative functions. Finally, the two offer tips to higher ed leaders on how to focus their energies and governance processes to gain the greatest institutional benefit from AI.