Most businesses are great at setting goals but bad at hitting them. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down the Single Framework that Solves 90% of Ops Problems: OKRs. It's a powerful system for turning strategy into execution and ensuring your business achieves what it sets out to do.

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Key Takeaways:
- The difference between vision, mission, strategy, and execution—and why businesses often struggle with the last step.
- How OKRs bridge the gap between strategic thinking and operational execution.
- The two types of OKRs: Commitment OKRs (to sustain today’s business) and Aspirational OKRs (to build the business of tomorrow).
- The five rules for making OKRs effective: Keep them simple, measurable, owned, public, and reviewable.
- Why balancing execution with big-picture strategy leads to predictable business growth.

 Timestamped Highlights

- [00:00] - Introduction to why businesses struggle with goal execution.
- [01:30] - OKRs and Operational excellence.
- [03:00] - The COMPASS Method (Promotion).
- [03:20] - OKR Systems that are specific and create accountability. 
- [05:15] - Commitment vs. Aspirational OKRs: The key to sustainable and scalable growth.
- [07:45] - How to structure and implement OKRs in your business.
- [09:00] - The five critical rules for making OKRs work.

Want to work with Trey and his Team? Then go to Herald:
🔗 Herald – https://www.weareherald.co/

Want to connect with Trey for a follow up question? Find him on LinkedIn:
🔗 https://www.linkedin.com/in/treyshen/

Are you ready for predictable growth in your business? Check out the COMPASS:
🔗 https://www.weareherald.co/compass

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:
🔗 https://www.thecompassmethod.co/crashcourse

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