Sign up to save your podcasts
Or
Share Olga Osminkina-Jones of Reckitt on intimate wellness, value creation, and connecting with the consumer wellness, value creation, and connecting with the consumer
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Olga Osminkina-Jones of Reckitt on intimate wellness, value creation, and connecting with the consumer wellness, value creation, and connecting with the consumer
With the end of the year approaching, now is a perfect time to reflect on how brands connect with consumers. On this episode of the Brave Commerce podcast, Olga Osminkina-Jones, SVP of Global Category Growth Officer at Reckitt, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of value creation.
In this enlightening and emotional session, Olga speaks on the challenges and triumphs of reaching audiences of personal industries like Intimate Wellness. She mentions how stigma and shame keep consumers from the Intimate Wellness category. Through her marvelous journey of self acceptance, Olga is now working hard to de-stigmatize the Intimate Wellness Category.
Olga believes the most important skill for modern-day CPG brands is understanding their consumers. She discusses how brands should not only serve consumers, but also try to change their lives. She hopes that as eCommerce evolves, more and more people will embrace the Intimate Wellness category.
Join Suzy’s Founder & CEO Matt Britton and MikMak’s Founder & CEO Rachel Tipograph for a conversation about shopping trends immediately after two of the biggest shopping days of the year: Black Friday and Cyber Monday. Tune in to learn how consumers shopped this holiday season, what they bought and where they saved, and how brands can incorporate these insights into their 2023 planning.
REGISTER HERE
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Adweek
4.9
109109 ratings
With the end of the year approaching, now is a perfect time to reflect on how brands connect with consumers. On this episode of the Brave Commerce podcast, Olga Osminkina-Jones, SVP of Global Category Growth Officer at Reckitt, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of value creation.
In this enlightening and emotional session, Olga speaks on the challenges and triumphs of reaching audiences of personal industries like Intimate Wellness. She mentions how stigma and shame keep consumers from the Intimate Wellness category. Through her marvelous journey of self acceptance, Olga is now working hard to de-stigmatize the Intimate Wellness Category.
Olga believes the most important skill for modern-day CPG brands is understanding their consumers. She discusses how brands should not only serve consumers, but also try to change their lives. She hopes that as eCommerce evolves, more and more people will embrace the Intimate Wellness category.
Join Suzy’s Founder & CEO Matt Britton and MikMak’s Founder & CEO Rachel Tipograph for a conversation about shopping trends immediately after two of the biggest shopping days of the year: Black Friday and Cyber Monday. Tune in to learn how consumers shopped this holiday season, what they bought and where they saved, and how brands can incorporate these insights into their 2023 planning.
REGISTER HERE
Hosted on Acast. See acast.com/privacy for more information.
More shows like BRAVE COMMERCE
View all
WSJ Your Money Briefing
1,703 Listeners
WSJ What’s News
4,348 Listeners
Pivot
9,556 Listeners
How I Built This with Guy Raz
30,203 Listeners
Adspeak
155 Listeners
Marketing Vanguard
123 Listeners
The CMO Podcast
351 Listeners
The Journal.
6,093 Listeners
My First Million
2,653 Listeners
Fiction - Comedy Fiction
6,444 Listeners
Uncensored CMO
45 Listeners
The Prof G Pod with Scott Galloway
5,545 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,932 Listeners
The Great Fail
127 Listeners
The Garage: Tools For Retail Media Innovation
16 Listeners
TechMagic with Cathy Hackl
55 Listeners
Plain English with Derek Thompson
2,234 Listeners
The Town with Matthew Belloni
1,119 Listeners
Prof G Markets
1,430 Listeners
Young Influentials
10 Listeners
Champions of Change: Shattering Ceilings in Sports
4 Listeners
Home / Work
2 Listeners
Touch of Truth with Jackie Cooper
0 Listeners
Adweek Presents...
5 Listeners
Brandweek: The Podcast
4 Listeners
Off Madison
5 Listeners
Raging Moderates with Scott Galloway and Jessica Tarlov
1,353 Listeners