The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA

Oliver Gelles on Level the Curve: Data-Driven Practice Management Principles to Compete in Today's Changing Orthodontic Landscape


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Drawing from the largest data set of consumer buying habits in orthodontics, Reynolds and Gelles reveal a statistical approach to running a successful practice. Their system, developed with orthodontist Jeff Kozlowski and engineer Dave Ternan, eliminates guesswork and trial-and-error, setting a new gold standard for practice management.

With insights from 430,000 patient starts and over $2.2 billion in production, the book demonstrates how data analytics can increase starts, production, and profits. Reynolds and Gelles provide practical steps to implement unique payment solutions, improve cash flow, streamline insurance processing, and more.

If you're ready to transform your practice, "Level the Curve" is your key to unlocking greater efficiency and profitability. I'm excited to dig into the conversation today with Oliver Gelles.

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Resources Mentioned in the Episode with Oliver Gelles:

  • Level the Curve
  • StartMoreSmiles.com

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