What is noise? In the context of decision making, it is unwanted variability in judgment. For investment management professionals, there's no room for errors in judgment, not when they are counted on to deliver for their clients. In this episode of Guiding Assets, we talk with Olivier Sibony, professor of strategy at HEC Paris and coauthor of Noise: A Flaw in Human Judgment. Oliver provides examples and methods for reducing noise and bias, and therefore error in decision making. Employing decision hygiene will give you more confidence in the judgments your firm makes. Be sure to listen and follow Olivier at https://twitter.com/SibOliv and https://www.linkedin.com/in/oliviersibony/.