It has been a difficult year for lots of us and of course the charity sector has obviously suffered as well.

Special Olympics Ireland had to cancel their Annual Collection Day, which raises €500,000 in support of its programme for 8,000 athletes but faced with this prospect they came up with a great new ad campaign called ‘Can’t Stop Now’ which they hope will drive digital and text donations.

The ad campaign has an interesting back story as it came about from a gang of ad people who saw their own businesses fall off a cliff when Covid hit.

Ollie Scott is the Founder of 'Good Brains for Good Brands' and he helped get the campaign together all pro-bono and he joined Bobby to discuss.

https://www.specialolympics.ie/ways-to-give/fundraising-events/physical-challenges/special-olympics-cant-stop-now-appeal

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