After our usual milk market report from Chris Walkland, Will is joined this week by Martyn Anthony, CEO of the now Organic Herd & David Keiley, Senior Consultant with Kite to discuss the rebrand from OMSCO. Martyn talks through the process and his experience of the rebrand and new product development, driven by achieving value for members & the long-term growth strategy. He discusses the new product lines, designed to engage the next generation of consumers and re-establish organic dairy in the market place. David outlines the unprecedented challenges faced by organic dairy farms over the last few years and the resilience shown by these of these farmers, driven by their belief in the ethics and sustainability that lie behind the product. Please note: The information provided during this podcast has been

prepared for general informational purposes only and does not constitute

advice. The information must not be relied upon for any purpose and no

representation or warranty is given as to its accuracy, completeness or

otherwise. Any reference to other organisations, businesses or products

during the podcast are not endorsements or recommendations of Dairy

Consulting Ltd or its affiliated companies. The views of the presenter

are personal and may not be the views of Dairy Consulting Ltd. The

contents of this podcast are the copyright of Dairy Consulting Ltd.