With a successful background in technology-oriented startups, Matan Sharf and his co-founders of ansā, found themselves attracted to the coffee business, an industry with plenty of room for innovative technology.

In this episode of Automatic Merchandiser’s Vending & OCS Nation, host Bob Tullio explores the journey of a tech start-up that plans to cause some disruption in the coffee service channel, in the best sense of the word.

About four years ago, ansā began the process of inventing a micro roaster with the ability to roast fresh coffee on demand, in a workplace. OCS operators may want to pay attention to their model, which almost sounds too good to be true. With no capital investment required, a low wholesale price for single origin green coffee beans (a product that isn’t sold at warehouse stores), total sustainability and today’s workplace environment that craves something special in the OCS channel – operators around the country are lining up to get on board.