On the Platform

Consumers love the convenience of connected lifestyles. But they value their privacy just as much. Platform companies need to get the balance right. Those that do, earn the biggest prize of all: trust. Listen as Mark Egner, Senior Manager, Accenture Security, and David Cooper, Accenture's North America Privacy Lead, examine some of the key privacy issues that companies must bear in mind as they develop new digital products, services and experiences. Privacy is often viewed primarily as a compliance issue. B

Smart speakers are listening to 40 million Americans each day. But they don’t always understand what they hear. That can open the door to cybercrime. Listen as Mark Egner, Senior Manager, Accenture Security, and Malek Ben Salam, Accenture’s Cybersecurity R&D lead, examine some of the unexpected security issues that smart speakers can create. Voice-controlled devices are making our lives much easier – with the range of tasks they can address expanding all the time. But, depending how they’re trained

Often seen as one group, SMBs are anything but. To win their business, platform companies must understand SMBs’ variety – and different digital needs. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal for Accenture and Shannon Kinney, founder and Client Success Officer, Dream Local Digital, unpack the hugely diverse SMB landscape and focus on how platform companies can provide the digital solutions these companies crave. In this podc

There’s often a big gap between SMBs’ digital dreams and reality. To bridge it, platform offerings must be hyper-relevant and ROI-focused. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal, Accenture and Shannon Kinney, Founder and Client Success Officer, Dream Local Digital, explore what SMBs want from new technology and how platforms can build engagement with this vital market. Too much choice, too complex and too little time. That

Platform companies must reinvent how they sell to SMBs. That means replacing sales funnel approaches with continuous, human+ support. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal, and Danielle Moffat, Offering Lead, Growth Performance Services, explore how platform companies need to reinvent how they engage with SMBs – from sale to service and beyond. The old linear sales funnel is failing. SMBs are 70 percent through their decisi

Platform companies are under pressure to drive revenue growth in the SMB segment. Now there’s a targeted solution that does exactly that. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal, and Danielle Moffat, Offering Lead, Growth Performance Services, reveal a new, connected approach to the SMB market that’s delivering some exceptional results. Right now, many platform companies struggle to drive growth in the SMB market. The old s