We are wicked excited to welcome Patton Gleason, a ultra runner and the founder of Relay Goods to the podcast! Patton shares his journey from guiding to ultra running, highlighting the impact of various races and events on his endurance and resilience. He reflects on the challenges, lessons learned, and the lasting impact of these experiences. Patton shares the story of Relay Goods, a business that repurposes returned and excess inventory of running shoes. He discusses the challenges, partnerships with brands, and the process of filtering and recycling shoes. The conversation also covers the importance of meeting customer needs and providing responsible alternatives within the running industry. Patton discusses the philosophy of standards and expectations, the premium resale of performance brands, and the marketing strategies for Relay. He also shares insights on the challenges and successes of the business, as well as the impact of Relay's initiatives on the community.

Relay Goods
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During the Tros Knute and Erika discuss various topics, including Erika's peak training week for the Yeti 100 race. They also talk about Erika's four-year running streak and her plans for a handmade gift for Knute's birthday. The conversation covers a range of topics including running, shoe purchases, listener reviews, and upcoming events. It also delves into the dynamics of the podcast and the hosts' personal experiences.  The conversation is filled with banter, humor, and personal anecdotes, creating a friendly and engaging atmosphere for the listeners.

Takeaways

The transition from guiding to ultra running was fueled by a desire for new challenges and experiences.
Lessons learned from underprepared races and challenging events led to personal growth and improved performance in subsequent races.
The impact of outdoor adventures and endurance events on mental and physical resilience.
The importance of learning from difficult experiences and using them as opportunities for growth and improvement. Relay Goods repurposes returned and excess inventory of running shoes, providing a responsible alternative within the running industry.
The business has partnerships with brands and authorized dealers, taking the sourcing process and brand relationships seriously.
Patton emphasizes the importance of meeting customer needs and providing a solution for customers who don't require a high-touch experience.
The process includes filtering, recycling, and donating shoes, ensuring that no item goes to waste.
Relay Goods has a rigorous inspection process to ensure that shoes meet the 99% new threshold before being listed for sale. The difference between standards and expectations is a philosophical quandary that guides Relay's approach to product quality.
Relay's focus on premium resale for performance brands sets them apart from other sellers and emphasizes the importance of high standards.
Digital advertising, storytelling, and email marketing are key components of Relay's marketing strategy, reflecting a targeted and customer-centric approach.
Relay's initiatives extend beyond business success to positively impact the co

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