On The Shelf: How To Get Your Products Into Big Box Retail!

In this fantastic interview with Tracy Hazzard you will learn the subtile and not so subtle differences betwen selling products online compared to putting them on the shelf of a brick and mortor store. Special Guest Tracy Hazzard who has spent more than 20 years living and designing together with her husband Tom. For clients they solve the problem of what to make and most importantly, what it takes to make it competition-proof. Collectively they have designed and developed over 250+ consumer retail products that generate more than $750 million dollars in revenue. Their experiences are taught in an entrepreneurship course at Northwestern University’s Kellogg School of Management. In the last year, Tom & Tracy have added WTFFF?! 3D Print podcast hosts to their list of joint credits.

In our 5th Episode we begin a 3 part series on How To Price Your Product For Retail.

In this show we cover key challenges to consider when evaluating your products viability from a retail buyer’s perspecitive. If you want to get your product into big box retail you need to view your product as a buyer would. This episode will give you the tools to do that.

In this our 3rd episode, we will explore the 7 crucial questions to ask youself before approaching retail buyers with your product. Learn how to incorporate these key elements into your overall strategy.

In this episode we will address this difficult question. Which is harder, getting into retail or staying in once you are in? There is valuable information in this podcast for manufactures trying to get in and for the ones trying to stay in. We cover key topics such as: The need for persistance. Are you offering a company or a product? Do you know your retailer business model? Pricing Social Media How to stay relevant. We also cover these 5 key topics: Logistics Quality / Returns Merchandising Promotions Packaging

In this episode we will cover 3 main aspects that can affect the overall time it can take to place your product into a big box retailer. We also cover average timelines based on real client data and provide insights into shortening “Your” product timeline.