Do you strive to stand out or fit in? In this episode, Dan Sullivan and Shannon Waller challenge the myth of equality and reveal why entrepreneurs are hardwired to pursue uniqueness. Learn how comparing yourself to others can hold you back, while focusing on being usefully different fuels impact, happiness, and growth in life and business.

Here’s some of what you’ll learn in this episode:

• Why developing uniqueness demands a fundamentally different mindset.
• The most effective way to immediately stand out from the crowd.
• How the pursuit of equality traps people in endless competition.
• Which path is right for entrepreneurs, and why.
• The costly mistake of trying to be both unique and equal.

Show Notes:

You can choose to be unique or equal, but never both.

Entrepreneurs succeed by leaning in to their unique skills, not by blending in.

The question of whether to be equal to others or to be unique often arises early in life.

Focusing on being useful, not simply “fitting in,” sets you apart and attracts opportunities.

Being equal and being unique represent fundamentally different psychological and emotional worlds, and your thoughts and mindset will shift depending on which you pursue.

Unique individuals are self-referential, while equal-focused people constantly compare themselves to others.

Someone who focuses only on uniqueness creates their own games.

Anytime you create something new, it disrupts the status quo.

Fairness means consistent rules, not identical outcomes for everyone.

The best collaborations happen among unique individuals playing by shared rules.

Entrepreneurs will only be successful to the degree that their uniqueness is seen as increasingly useful to other people.

Resources:

The End of Average by Todd Rose

Unique Ability®

Bill Of Rights Economy by Dan Sullivan

The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy