One Gang Worldwide

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Before Droog Moto became a recognizable name in the custom motorcycle world, it was simply Max and Erica Droog chasing an idea they believed in.

In this episode of the One Gang Worldwide Podcast, Max and Erica share the story behind the brand from a free Honda CM400 and countless late nights in the garage to creating a design language that riders around the world instantly recognize. They talk about taking risks, surviving the toughest years of building a small business, and why staying true to their vision has always mattered more than following industry trends or trying to please everyone.

We also dive into their creative process, using CAD and 3D printing to turn ideas into reality, the challenges of custom motorcycle manufacturing, the evolution of Droog Forma, collaborating with brands like Royal Enfield and Onyx, and how they see the future of motorcycle design evolving.

Whether you're a rider, builder, entrepreneur, designer, or simply someone working to build something meaningful, this conversation is an honest look at the persistence, creativity, and belief it takes to create a brand that stands apart.

Follow Droog Moto

🌐 Website: https://www.droogmoto.com/

▶️ YouTube: https://www.youtube.com/@DroogMoto/

📸 Instagram: https://www.instagram.com/droogmoto/

📘 Facebook: https://www.facebook.com/droogmoto

🎵 TikTok: https://www.tiktok.com/@droogmoto

🎧 Spotify: https://open.spotify.com/show/3cpemoHWqMuJnUFTe5uyTD

Check Out Our Sponsors:

SAVE 20% on Milwaukee Leather motorcycle gear!

✅ Use promo code: CW20

🛒 Shop here: https://milwaukeemotorcycleclothing.com


Connect with Cycles Worldwide:

Facebook: https://www.facebook.com/cyclesworldwide/

YouTube: https://www.youtube.com/@CyclesWorldwide

Instagram: https://www.instagram.com/cyclesworldwidellc/

Linkedin: https://www.linkedin.com/in/sergey-tokman-2a78a6284/

TikTok: https://www.tiktok.com/@cycles.worldwide


Timestamps:
00:00 Hate Mail Origins
00:24 Podcast Intro Guests
01:41 Five Questions Icebreaker
04:11 Builders And Inspirations
06:26 Dinner And One Word
08:25 Sponsor Break
09:16 Small Town Roots
11:23 Erica Finds Riding
13:03 First Build Breakthrough
15:07 Self Taught Fabrication
16:35 MMI And Early Jobs
20:32 Erica Clothing Hustle
23:21 Risky Moves Growth
27:57 Starting Droog 2016
30:12 Media And Brand Attitude
32:55 Dealing With Critics
34:38 Staying True Amid Critique
35:00 Behind the Scenes Workflow
36:25 Cardboard to CAD Prototyping
37:00 Inventing the Angular Tank
39:24 Handbuilt Tank Breakthrough
41:17 3D Printing in Custom Builds
44:31 Signature Headlight Origins
46:51 Small Business Dark Days
56:34 Design Trends They Dislike
58:11 Choosing Donor Bikes and Electric
01:01:14 Launching Droog Forma Consulting
01:04:52 Critics and Street Legality
01:05:57 Why Not Manufacture
01:07:02 EV Youth Riding Chaos
01:14:39 Dealers and Direct Sales
01:16:46 Industry Ego and Influencers
01:21:32 Droog Legacy and Vision
01:22:33 How to Commission a Build
01:24:10 Service and Bike Lineup
01:29:02 New Collabs and Story Chapters
01:32:17 Final Reflections and Goodbye

#DroogMoto #NotLikeTheOthers #OneGangWorldwide #Motorcycles #CustomMotorcycles #MotorcycleDesign #MotorcycleBuilder #BikeLife #MotorcycleCulture #Builders #Fabrication #Entrepreneur #SmallBusiness #CustomBike #GarageBuilt

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Jennifer Eskew spent years living a life that couldn't be shared outside a small circle of people.

Operating undercover as "Lee Baylor," she bought drugs, infiltrated criminal networks, and walked into situations where one mistake could have been her last. This episode explores the realities behind undercover work, the transition to the ATF, and the experiences that shaped Becoming Fire.

Connect with Jennifer:
Website: https://www.jenniferclarkeeskew.com/
Book: https://www.amazon.com/Becoming-Fire-Chasing-Passion-Protect/dp/1633379817
Youtube: https://www.youtube.com/@JenniferEskew958
LinkedIn: https://www.linkedin.com/in/jennifer-eskew-311505316
Facebook: https://www.facebook.com/p/Jennifer-Eskew-Author-61582103813581/
Instagram: https://www.instagram.com/jennifereskewauthor


Check Out Our Sponsors:

SAVE 20% on Milwaukee Leather motorcycle gear!

✅ Use promo code: CW20

🛒 Shop here: https://milwaukeemotorcycleclothing.com


Connect with Cycles Worldwide:

Facebook: https://www.facebook.com/cyclesworldwide/

YouTube: https://www.youtube.com/@CyclesWorldwide

Instagram: https://www.instagram.com/cyclesworldwidellc/

Linkedin: https://www.linkedin.com/in/sergey-tokman-2a78a6284/

TikTok: https://www.tiktok.com/@cycles.worldwide


Timestamps:

00:00 Shotgun at the Door
00:28 Podcast Intro and Guest
02:23 Rapid Fire Rider Q&A
07:20 Growing Up in Virginia
09:41 The Moment That Sparked Law Enforcement
13:27 Becoming a Virginia State Trooper
15:43 Going Undercover Full Time
19:26 Living as "Lee Baylor"
22:04 The First Double Fatal Crash
29:33 The Undercover Mindset
37:03 Crack House Freddy & the Shotgun Story
42:05 Lessons From the Streets=
44:16 Wires, Guns & Search Warrants
47:04 Transitioning to the ATF
49:05 Cherokee Motel Sting Operation
52:55 The Importance of "Need to Know"
58:19 Living Two Different Lives
01:08:07 The Message Behind Becoming Fire
01:11:40 Mentoring the Next Generation
01:16:18 Advice for Parents and Kids
01:20:50 Book, Website & 9/11 Pentagon Helmet
01:23:35 Final Thoughts


#JenniferEskew #BecomingFire #UndercoverCop #ATF #VirginiaStatePolice #LawEnforcement #TrueCrime #PoliceStories #FederalAgent #UndercoverAgent #Motorcycles #MotorcyclePodcast #OneGangWorldwide #CrimeStories #PolicePodcast #ATFAgent #SpecialAgent #DrugInvestigations #BikerLife

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India is home to one of the largest and most passionate motorcycle communities in the world, yet most riders outside the country know very little about it.

Jitesh Surana, founder of Asteride, joins the One Gang Worldwide Podcast to explore the people, roads, and culture that make India one of the most fascinating places on Earth to ride. We discuss everything from Royal Enfield clubs and unforgettable motorcycle adventures to dealer partnerships, motorcycle tourism, rider safety, and how technology is helping bring riders together like never before.

Whether you've ridden across India or have only dreamed about it, this conversation offers a fascinating look at a motorcycle culture unlike any other and the vision behind Asteride, a platform built to help riders discover new roads, connect with fellow enthusiasts, and make every ride more memorable.

Connect with Jitesh:
Website: https://asteride.co/
LinkedIn: https://in.linkedin.com/in/jiteshsurana
YouTube: https://www.youtube.com/@asterideapp
Instagram: https://www.instagram.com/jiteshsurana/


Check Out Our Sponsors:

SAVE 20% on Milwaukee Leather motorcycle gear!

✅ Use promo code: CW20

🛒 Shop here: https://milwaukeemotorcycleclothing.com


Connect with Cycles Worldwide:

Facebook: https://www.facebook.com/cyclesworldwide/

YouTube: https://www.youtube.com/@CyclesWorldwide

Instagram: https://www.instagram.com/cyclesworldwidellc/

Linkedin: https://www.linkedin.com/in/sergey-tokman-2a78a6284/

TikTok: https://www.tiktok.com/@cycles.worldwide


Timestamps:
00:00 - Asteride: The One-Stop Hub for Riders
00:21 - Podcast Intro – Jitesh Surana
02:27 - Rapid-Fire Icebreaker
06:21 - Epic Arunachal Ride Recap
07:39 - Growing Up & First Bikes
09:52 - Consulting Career Abroad
12:10 - Royal Enfield Club Culture
13:52 - India's Riding Club Scene
16:03 - Motorcycle Gear Sponsor Spot
16:55 - Riding Culture in India Today
18:55 - Why Riding in India Is Different
22:47 - The Idea Behind Asteride
25:09 - Group Ride Challenges in India
28:26 - Asteride Features Riders Love
31:04 - Group Ride Discipline
32:20 - Inside India's Motorcycle Scene
34:22 - The Sweet Spot for Motorcycle CC
35:51 - ATVs, UTVs & Indian Weddings
39:21 - Yamaha XSR155 & Custom Culture
41:35 - Mechanics & Service Challenges
45:34 - Indian Motorcycle Brands Going Global
47:03 - The Future of Electric Two-Wheelers
48:37 - Building a Rider Community
52:43 - Why Dealers Should Embrace Community
54:31 - Incentives, Culture & Influencers
57:40 - Asteride's Global Vision
01:01:06 - Launching Asteride
01:02:14 - New Features & Touring Plans
01:03:39 - Where to Follow Jitesh & Asteride

#JiteshSurana #Asteride #RoyalEnfield #MotorcycleCulture #IndiaMotorcycles #AdventureMotorcycling #MotorcycleTravel #RideTheWorld #OneGangWorldwide #PowersportsPodcast

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Joshua Taylor joins the One Gang Worldwide Podcast for an honest conversation about one of the biggest challenges facing today's powersports dealerships: building profitable service departments, finding and keeping great technicians, and making better business decisions through data.

With experience as a technician, service advisor, consultant, and data analyst at Fixed Ops Marketing, Joshua has worked with hundreds of dealerships and has seen firsthand what separates those that consistently grow from those that struggle. We dive into the technician shortage, dealership culture, leadership, customer retention, fixed operations, marketing, and why so many businesses collect mountains of data but never use it to create meaningful change.

Along the way, Joshua shares insights from hosting the Wrench Turners Podcast, discusses the mental health challenges many technicians face, and explains why the powersports industry still has significant opportunities to learn from the automotive world.

Whether you're a dealer principal, general manager, service manager, technician, or simply passionate about the future of the powersports industry, this episode is packed with practical insights, honest conversations, and takeaways that can help build stronger dealerships and stronger teams.

Connect with Joshua:
Website: https://www.wrenchturnerspodcast.com/
LinkedIn: https://www.linkedin.com/in/mrjtaylor
YouTube: https://www.youtube.com/@wrenchturners/
Facebook: https://www.facebook.com/JoshuaAlexanderTaylor/
Instagram: https://www.instagram.com/mrjoshuataylor/
Spotify: https://open.spotify.com/show/1ScwRP0DFMtDsp83JxPhPK

Check Out Our Sponsors:

SAVE 20% on Milwaukee Leather motorcycle gear!

✅ Use promo code: CW20

🛒 Shop here: https://milwaukeemotorcycleclothing.com

Connect with Cycles Worldwide:

Facebook: https://www.facebook.com/cyclesworldwide/

YouTube: https://www.youtube.com/@CyclesWorldwide

Instagram: https://www.instagram.com/cyclesworldwidellc/

Linkedin: https://www.linkedin.com/in/sergey-tokman-2a78a6284/

TikTok: https://www.tiktok.com/@cycles.worldwide

Timestamps: 
00:16 Podcast Welcome & Guest Intro
01:35 Rapid Fire Icebreaker
05:54 From Canada Roots to Wrenching
11:25 Dealership Career Journey
14:59 Why Tracking Everything Matters
19:48 Consulting & Marketing Lessons
23:10 COVID Reset & Powersports
27:45 Technician Mental Health
30:42 Wrench Turners Mission
33:58 Leadership Beats Data
35:38 Service Offers That Convert
37:02 Dealership Reality Check
42:15 Making Risk Obvious
47:35 Marketing Beyond Ads
52:44 The Technician Shortage
57:45 Pay, Training & Retention
1:03:58 The Powersports Data Gap
1:09:28 Why One-on-Ones Matter
1:11:38 Where to Find Joshua 


#OneGangWorldwide #JoshuaTaylor #WrenchTurners #FixedOps #FixedOperations #Powersports #PowersportsIndustry #MotorcycleIndustry #MotorcycleDealer #DealershipLife #ServiceDepartment #MotorcycleTechnician #TechnicianLife #MotorcycleBusiness

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Hélène Binet joins the One Gang Worldwide Podcast for a powerful conversation about vision, risk, family, and the incredible story behind CFMOTO Canada's rise.

Long before CFMOTO became one of the most recognized names in powersports, Hélène and her family saw something others didn't. They took a chance on a brand that still had to earn trust, prove itself, and fight for respect in a market that doesn't give second chances easily.

In this episode, Hélène shares what it took to build CFMOTO Canada from the ground up, the challenges behind the growth, the importance of dealer relationships, and the sacrifices that come with building a family business while raising a family at the same time.

This isn't just a story about motorcycles, ATVs, side-by-sides, or business success. It's a story about belief before the applause, patience before the payoff, and the kind of leadership that helps turn an unknown brand into a trusted name across Canada.

Connect with Hélène / CFMOTO Canada:

Website: https://cfmoto.ca/en/
LinkedIn: https://ca.linkedin.com/in/helene-binet-08a4211b
CMI / CFMOTO Canada LinkedIn: https://ca.linkedin.com/company/cmi-motor-inc
YouTube: https://www.youtube.com/@cfmoto_canada
Facebook: https://www.facebook.com/cfmotocanada/
Instagram: https://www.instagram.com/cfmoto_canada/

CFMOTO USA:

Website: https://www.cfmotousa.com/
LinkedIn: https://www.linkedin.com/company/cfmoto-usa
YouTube: https://www.youtube.com/@CFMOTOUSA
Facebook: https://www.facebook.com/CFMOTOUSA/
Instagram: https://www.instagram.com/cfmoto_usa/

Check Out Our Sponsors:

SAVE 20% on Milwaukee Leather motorcycle gear!

✅ Use promo code: CW20

🛒 Shop here: https://milwaukeemotorcycleclothing.com

Timestamps:

00:00 Intro and welcome
01:40 Rapid Fire Icebreaker
03:20 Growing Up Entrepreneurial
04:41 Maple Syrup Import Export Hustle
06:38 Choosing a Brand Over a Dealership
07:03 EICMA Discovery of CFMOTO
10:25 Starting From Zero in Canada
11:59 Building Business With Three Kids
17:47 Sponsor Break
18:23 Why Importing Mattered and Warranty Play
20:25 Vietnamese ATV Lesson and QC Upgrade
24:04 Winning Dealers Over Skeptics
26:31 Dealer Network Evolution
27:21 Hands On Product R&D
30:05 Listening Dealers Win
31:31 Growth Inflection Points
34:05 Managing Boom Logistics
35:46 Building as a Couple
38:37 Value Proposition Explained
41:36 Motorcycles Launch Strategy
42:35 Winning Younger Buyers
45:19 Dealer First Expansion
47:04 Brand Legitimacy Plays
48:03 Resilience and Advice
50:22 Wrap Up and Contact

#CFMOTO #CFMOTOCanada #HeleneBinet #CMIMotor #OneGangWorldwide #Powersports #PowersportsIndustry #MotorcycleIndustry #Motorcycles #ATV #UTV #PowersportsDealers #DealerNetwork #Leadership #FamilyBusiness #Entrepreneurship #BusinessGrowth #Visionary

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Sam Dantzler, founder of Garage Composites, joins the One Gang Worldwide Podcast for an honest conversation about what really separates successful dealerships from those that constantly struggle.

Drawing from decades of experience working with hundreds of powersports dealers across North America, Sam shares insights on 20 Groups, dealership performance, lead management, CRM discipline, training, and the costly mistakes many stores don't even realize they're making.

We also discuss industry consolidation, technology overload, community riding, Wheelhouse College, and where the greatest opportunities for dealership growth may exist over the next five years.

And yes, we even make time to talk motorcycles, Iron Maiden, and a few stories you probably won't hear anywhere else.

Whether you're a dealer principal, manager, salesperson, or simply passionate about the powersports industry, this episode is packed with practical insights, hard truths, and plenty of laughs along the way.

Connect with Sam:

Website: https://garagecomposites.com/

Linkedin: https://www.linkedin.com/in/sam-dantzler-9502951b

Youtube: https://www.youtube.com/@garagecomposites1271

Facebook: https://www.facebook.com/GarageComposites 

Instagram: https://www.instagram.com/garagecomposites/

Check Out Our Sponsors:
SAVE 20% on Milwaukee Leather motorcycle gear!

✅ Use promo code: CW20

🛒 Shop here: https://milwaukeemotorcycleclothing.com


Connect with Cycles Worldwide:
Subscribe to our YouTube channel for more episodes:   
YouTube:    / @cyclesworldwide  
Facebook: https://www.facebook.com/profile.php?...
Instagram:    / cyclesworldwidellc  
LinkedIn:    / sergey-tokman-2a78a6284  
TikTok:    / cycles.worldwide  

Timestamps:

00:00 Why Closing Starts With Opening
00:19 Welcome & Guest Introduction
01:56 Rapid Fire: Metal, Motorcycles & More
06:42 Dealers Need to Sell Experiences
11:07 The Iron Maiden Plane Story
13:34 Growing Up in Florida
16:03 College, Circus Life & Motorcycles
19:23 From the Circus to Retail
22:19 Finding Ed Lemko & Entering the Industry
24:59 What Is a 20 Group?
29:52 The Origin of Garage Composites
36:19 Why Numbers Reveal Behavior
37:38 Transactional Ratios & Hidden Potential
39:42 Stop Guessing—Use Real Data
40:21 Systems Beat People Problems
41:31 Leads, CRM & Follow-Up Discipline
42:48 Technology vs. Relationships
45:57 The Psychology of Buying Toys
48:14 Where Dealers Leave Money Behind
50:46 Wheelhouse College Explained
52:38 Why Training Gets Ignored
57:53 Process, Talent & Leadership
59:25 Industry Changes, Consolidation & the FTC
1:03:30 Dealers Want Better Closers—They Need Better Openers
1:06:49 The Dog Park Greeting Lesson
1:09:05 Leaders Need Training Too
1:09:43 The Next Five Years of Powersports
1:14:04 Why Dealers Hire Garage Composites
1:15:26 Programs, Resources & Where to Follow
1:17:38 Acquisitions, Masterminds & Courtney's Role
1:20:28 Final Thoughts & Sign-Off


#SamDantzler #GarageComposites #Powersports #MotorcycleIndustry #MotorcycleDealers #DealershipLife #DealerSuccess #SalesTraining #Leadership #BusinessGrowth #Motorcycles #PowersportsBusiness #OneGangWorldwide #MotorcyclePodcast #20Group #IronMaiden

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Eric Teoh, Director of Statistical Services at the Insurance Institute for Highway Safety (IIHS) and Highway Loss Data Institute (HLDI), joins the One Gang Worldwide Podcast for a fascinating conversation about the crash data, research, and technology shaping the future of road safety.

Eric shares how a background in mathematics and biostatistics led him to a career spanning more than two decades at IIHS, where he has helped analyze the real-world data behind vehicle crashes, motorcycle fatalities, and emerging safety technologies.

Along the way, we discuss how crash studies are conducted, why modern vehicles often provide better protection than the "tank-like" cars of the past, and how technologies such as automatic emergency braking are helping reduce crashes before they happen.

We also take a deep dive into motorcycle safety, covering helmet laws, ABS, rider behavior, fatality trends, and what the data reveals about risk across different types of motorcycles. Eric explains why some riders are more vulnerable than others, what factors contribute most to serious crashes, and how automakers are working to develop systems that can better recognize and respond to motorcycles on the road.

Whether you're a rider, driver, industry professional, or simply curious about what the numbers actually say, this episode offers a rare behind-the-scenes look at the research that influences safety decisions across the transportation world.

Connect with Eric:

Linkedin: https://www.linkedin.com/in/eteoh

Website: https://www.iihs.org/

Youtube: https://youtube.com/@iihs-hldi

Tiktok: https://www.tiktok.com/@iihs_autosafety

Instagram: https://www.instagram.com/iihs_autosafety/

Facebook: https://facebook.com/iihs.org/


Check Out Our Sponsors:
SAVE 20% on Milwaukee Leather motorcycle gear!

✅ Use promo code: CW20

🛒 Shop here: https://milwaukeemotorcycleclothing.com


Connect with Cycles Worldwide:
Subscribe to our YouTube channel for more episodes:   
YouTube:    / @cyclesworldwide 
Facebook: https://www.facebook.com/profile.php?...
Instagram:    / cyclesworldwidellc 
LinkedIn:    / sergey-tokman-2a78a6284 
TikTok:    / cycles.worldwide 


Timestamps:

00:00 Helmet Laws Fatalities
00:18 Podcast Welcome Intro
01:48 Rapid Fire Icebreakers
03:06 Motorcycle Attempts Stories
05:36 Safety Habits Data Mindset
07:43 Early Life Background
08:57 Math Doctor To Stats
12:45 NIH NIMH Internships
16:26 Joining IIHS Career Path
19:17 Crash Data Saves Lives
22:39 Old Vs New Car Crash
24:50 Cybertruck Design Safety
27:31 Director Role Day To Day
27:42 Statistical Rigor at IIHS
28:41 How Data Becomes Safer Cars
29:51 Crash Tests That Evolve
30:52 AEB and Pedestrian Night Tests
32:35 Driver Assist Reality Check
33:29 What to Look for in Crash Data
34:04 Influencing OEMs and Regulators
34:58 US vs Europe Safety Programs
36:52 Motorcycle Risk and Trends
38:16 Supersports vs Cruisers Data
40:43 Tiered Licensing and Enforcement
42:58 Risky Riding and Brain Chemistry
45:38 Misconceptions and ABS Progress
47:20 Rider Tech and How to Study It
50:12 One Change Helmet Laws
52:03 Self Driving Cars and Motorcycles
55:32 Detecting Motorcycles in AEB Tests
57:26 Humility on the Road
58:16 Where to Find IIHS Info
59:01 30 by 30 and Final Thanks

#OneGangWorldwidePodcast #EricTeoh #IIHS #MotorcycleSafety #CrashData #RoadSafety #VehicleSafety #TrafficSafety #MotorcyclePodcast #Powersports #RiderSafety #MotorcycleNews #ABSBrakes #RiderTraining #Motorcycles

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Braxton Hamilton joins the One Gang Worldwide Podcast to share an incredible journey that took him from a difficult childhood to the United States Marine Corps, into the heart of post-war Iraq, and ultimately into a leadership role within the Harley-Davidson industry.

Braxton opens up about the challenges that shaped him, the lessons learned through military service, and the life-changing decision to leave the comfort of home to help rebuild Iraq's economy during one of the most volatile periods in modern history. Working alongside local business owners, community leaders, and everyday citizens determined to rebuild their lives, those experiences would later inspire his memoir, Highway of Death.

We discuss leadership, resilience, faith, purpose, and the power of human connection in places where hope often seemed impossible. Braxton also shares how those experiences continue to influence his work supporting Harley-Davidson dealers and helping businesses create stronger cultures, better customer experiences, and lasting relationships.

This is a story about overcoming adversity, embracing uncertainty, and discovering that some of life's greatest opportunities can be found on the roads we never expected to travel.

Connect with Braxton: 

Book: https://www.amazon.com/Highway-Death-Memoir-Revitalizing-Middle-ebook/dp/B0FQ3JP35M

Facebook: https://www.facebook.com/braxton.hamilton.427521/

Instagram: https://www.instagram.com/braxtonehamilton/

Linkedin: https://www.linkedin.com/in/braxton-hamilton-b6730353


Check Out Our Sponsors:
SAVE 20% on Milwaukee Leather motorcycle gear!

✅ Use promo code: CW20

🛒 Shop here: https://milwaukeemotorcycleclothing.com
 

Connect with Cycles Worldwide:
Subscribe to our YouTube channel for more episodes:   
YouTube:    / @cyclesworldwide  
Facebook: https://www.facebook.com/profile.php?...
Instagram:    / cyclesworldwidellc  
LinkedIn:    / sergey-tokman-2a78a6284  
TikTok:    / cycles.worldwide  


Timestamps:

00:00 From Stereotypes to Respect
00:17 Podcast Welcome and Guest Intro
02:12 Rapid Fire Bikes and Sales
04:13 Travel Stories Jordan and Petra
06:27 Harley Heroes and Leadership
11:31 Dream Garage and Harley History
15:03 Office Stories and Sponsor Break
17:21 Growing Up Wild on the River
19:22 Pastor Mentorship and Faith
21:06 Marines to Crisis Intervention
27:56 Why He Said Yes to Iraq
31:21 Seeing Iraq Up Close
32:15 Arrival Shock in Baghdad
34:12 Rebuilding Through Local Manufacturing
35:43 Kurdistan Wool Rug Mission
39:30 Business Dignity Lessons
40:57 Government Roadblocks and Wins
42:49 Why Highway of Death
43:55 Mindset Humor and Coming Home
46:53 Finding Harley-Davidson
50:16 Role at HDFS and Sales Process
54:28 Dealer Culture Under New Leadership
01:00:43 Consumer Trends and Financing Care
01:06:15 Book Takeaways Faith and Relationships
01:08:35 Where to Follow and Final Thanks

#BraxtonHamilton #HarleyDavidson #HighwayOfDeath #OneGangWorldwide #MotorcyclePodcast #HarleyDealer #DealerCulture #Leadership #VeteranStories #MarineCorps #MotorcycleIndustry #FaithAndLeadership #BusinessLeadership #Powersports #HarleyLife

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Josh Salazar joins the One Gang Worldwide Podcast for an honest conversation about risk, resilience, and what it really takes to build something from nothing.

After spending nearly two decades in the powersports industry, Josh built a reputation working with companies like MSA Wheels and MTA, learning the business from the ground up through sales, distribution, dealer relationships, product development, and countless miles on the road. Then, in 2020, everything changed.

When MTA unexpectedly shut its doors, Josh found himself standing at a crossroads. With uncertainty everywhere, the economy in turmoil, and the world shutting down during COVID, he made the decision many people only talk about, he bet on himself.

That decision became Dirtbag Brands.

In this episode, Josh takes us through the highs and lows of launching a company during one of the most unpredictable periods in modern history. He shares the lessons learned from years in the industry, the challenges of building a brand from scratch, what dealers truly need from their aftermarket partners, and why relationships still matter more than ever in powersports.

This is more than a conversation about products and business. It's a story about taking a leap of faith, navigating adversity, and chasing a vision when there are no guarantees.

Whether you're a rider, dealer, entrepreneur, or someone pursuing a dream of your own, this is an episode packed with insight, perspective, and real-world lessons from the road.

Connect with Josh Salazar:

Linkedin: https://www.linkedin.com/in/joshsalazar1

Website: https://dirtbagbrands.com/

Youtube: https://www.youtube.com/@dirtbagbrands

Facebook: https://www.facebook.com/dirtbagbrands/

Instagram: https://www.instagram.com/dirtbagbrands/

Tiktok: https://www.tiktok.com/@dirtbagbrands


Check Out Our Sponsors:
SAVE 20% on Milwaukee Leather motorcycle gear!
🛒 Shop here: https://milwaukeemotorcycleclothing.com

✅ Use promo code: CW20

Connect with Cycles Worldwide:
Subscribe to our YouTube channel for more episodes:   
YouTube: https://www.youtube.com/@CyclesWorldwide
Facebook: https://www.facebook.com/profile.php?id=61551644038136
Instagram:  https://www.instagram.com/cyclesworldwidellc/
LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok:  https://www.tiktok.com/@cycles.worldwide


Timestamps:

00:00 COVID Launch Shock
00:25 Podcast Intro and Guest
02:03 Rapid Fire Icebreaker
07:43 Growing Up and Early Bikes
09:58 Denny's Leadership Lessons
14:49 Boiler Room Sales Grind
18:06 First Power Sports Break
21:21 Dealership Relationships Matter
23:17 Inside MTA Distributor Life
29:13 Starting Dirtbag Brands
33:08 Pandemic and Shipping Chaos
37:01 Honesty and COVID Loans
37:20 Why Dirtbag Brands
38:42 Durability First Products
39:33 Mentors and Design Genius
41:28 KISS Rule Universal Mounts
43:50 Engineering Mirrors That Lock
46:27 Modern Marketing and AI SEO
51:00 Organic Growth Over Influencers
53:41 Industry Trends Sub 10K Boom
55:23 Dealers OEMs and Price Shock
01:00:58 ATV UTV Lessons From Sea-Doo
01:03:30 Who Leads Side-by-Side Market
01:07:57 Future Plans and Industry Outlook
01:11:04 Where to Find Dirtbag Brands
01:11:55 Final Thanks and Networking

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AMA Hall of Famer Bill Werner joins the One Gang Worldwide Podcast for an in-depth conversation about the golden era of American flat track racing and his decades inside Harley-Davidson’s legendary factory race program.

Bill shares stories from his early days building go-karts in Milwaukee, racing scrambles as a teenager, and surviving devastating crashes that ultimately pushed him toward becoming one of the most respected tuners and crew chiefs in motorcycle racing history.

He discusses working alongside champions including Gary Scott, Jay Springsteen, and Scott Parker, the development and dominance of the iconic Harley-Davidson XR-750, the pressure of championship seasons, and the emotional highs and lows that came with life at the top level of AMA racing.

The episode also explores Bill’s later work developing Kawasaki dirt track projects, his philosophy on reliability and race preparation, and his continued involvement preserving motorcycle racing history through speaking engagements and Hall of Fame work.

A must-listen episode for fans of Harley-Davidson, AMA flat track, vintage racing culture, and motorcycle history.

Connect with Bill Werner:

AMA Motorcycle Hall of Fame & Museum: http://hof.motorcyclemuseum.org/halloffame/detail.aspx?RacerID=60



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Timestamps:

00:00 First Big Track Rush
00:15 Podcast Intro and Guest Hype
01:47 Rapid Fire Icebreaker
03:14 XR750 Sound Explained
05:24 Ascot Win and Finger Fix
08:09 Growing Up Milwaukee Gearhead
11:15 Surrogate Mentor in Auto Shop
13:47 First Motorcycle Race and First Bike
15:59 Early Racing Scrambles and Short Track
17:24 Harley Race Dept Breakthrough
21:58 Sixties Racing Scene and Switching Roles
27:17 Ralph Burnt Lessons on Truth vs Hype
30:21 Inside Harley Racing Shop Life
33:03 Harley Shirt Swagger and Pit Stories
36:45 Earning Trust on the Factory Team
38:13 Earning Respect Young
39:15 Promotion And Breakthrough
40:10 Crew Chief Rise
42:07 Gary Scott Dynamics
43:40 Jay Springsteen Era
45:34 Staying Humble Winning
47:58 Scott Parker Approach
50:33 Tragedy And Title Run
56:03 Basement Racing Comeback
59:31 Kawasaki Reinvention
01:06:53 Legacy And Family Pride
01:09:56 Retirement Still Involved
01:16:51 Mentoring And Farewell

#BillWerner #HarleyDavidson #XR750 #AMARacing #AmericanFlatTrack #DirtTrackRacing #HarleyDavidsonRacing #JaySpringsteen #ScottParker #GaryScott #MotorcycleHistory #FlatTrackLegend #MotorcycleRacing #OneGangWorldwide #VintageMotorcycles 

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