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What happens when an engineer, a racer’s mindset, and a belief in American manufacturing collide?

In this episode of One Gang Worldwide, Ben and Sergey sit down with Frank White, the longtime CEO of ATK Motorcycles, to unpack one of the most fascinating and under-told stories in American motorcycle history.

Frank takes us back to the beginning, growing up around motorcycles through his father, a film producer who often traded movie work for bikes and how that early exposure eventually led him from a career in structural engineering to purchasing one of the most innovative motorcycle companies in America.

We dive into the moment Frank and his father decided to acquire ATK, move operations to Utah, and double down on a vision built around American manufacturing, racing performance, and engineering innovation. Along the way, Frank shares the inside story of ATK’s early breakthroughs including advanced chassis designs and some of the first production fuel-injection systems in off-road motorcycles, innovations that were sometimes so far ahead that racing sanctioning bodies pushed back.

But innovation alone doesn’t guarantee survival.

Frank opens up about the real challenges small motorcycle manufacturers face: raising growth capital, building dealer networks, maintaining parts availability, and competing against global brands with massive resources. He explains why parts sales often become the financial backbone of small OEMs and how strategic patience from investors can determine whether a brand survives.

The conversation also dives into some wild chapters of ATK history, including:

• Engine supply disruptions involving Bombardier / Rotax
• A failed plan to integrate Husaberg technology
• The acquisition of Cannondale’s motorcycle assets and the massive engineering effort required to fix their reliability issues
• And the race where Frank personally proved the redesigned machine by winning the event himself

We also talk about ATK’s connection to Harley-Davidson dealer networks, Frank’s perspective on leadership turnover within Harley over the years, and how the industry has evolved from the inside.

In one of the most personal parts of the conversation, Frank discusses his journey with Parkinson’s disease, the support he’s received from the riding community, and why motorcycles remain such a powerful force in his life.

And the story may not be finished yet.

Frank reveals plans currently in motion with an unnamed American manufacturer that could help revive ATK with a prototype 300cc two-stroke featuring SmartCarb technology, while the company searches for a new CEO and works to modernize ATK’s online presence.

If you care about the future of American motorcycle manufacturing, you don’t want to miss this one.

00:00 Welcome Frank White

01:49 Rapid Fire Icebreakers

09:43 Fuel Injection Pioneers

13:32 Pricing and Premium Materials

15:29 Engine Supply Crisis

18:51 Skunkworks and Parts Profit

23:13 Cannondale Opportunity

28:49 Harley Alliance Origins

30:22 Affordable Cruisers Experiment

32:16 Small Bikes and Brand Loyalty

36:14 Harley CEO Era Critique

42:38 Reviving ATK Two Stroke

43:49 Simple Tech SmartCarb

46:23 Next CEO and Legacy

48:49 Advice Teamwork and Mentors

Connect with Frank:

Website:https://atkusa.com/ 

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From Door-to-Door Sales to Transforming Dealer Technology

In this episode of One Gang Worldwide, we sit down with Kyle Greer, Director of Sales at Impel, to break down what’s really happening at the intersection of powersports, technology, and modern retail.

Kyle shares his journey from grinding it out in early sales roles to helping build and scale specialty markets powersports, marine, and RV inside one of the most forward-facing tech platforms in the industry. But this isn’t just a career story. It’s a deep dive into how dealers are being forced to rethink the customer journey in a post-COVID, margin-tight, high-inventory environment.

We talk about:

• Why most dealerships still lose leads after the first 3–5 days
• How AI-driven follow-up is changing the lifecycle of a buyer
• The power of 360° walkarounds and modern merchandising tools
• CRM integration and why disconnected systems are killing efficiency
• Dealer resistance to change and how to overcome it
• Market headwinds, tariffs, and the reality of today’s retail climate

Kyle also breaks down what it actually takes to bootstrap and grow a specialty vertical inside a tech company and why grinding early in your career still matters more than ever.

If you’re a dealer principal, GM, marketing director, or anyone trying to future-proof your dealership, this episode is a must-listen.

00:00 Meet Kyle Greer

05:31 Growing Up in Syracuse

06:24 Early Jobs and Work Ethic

08:25 Learning Sales the Hard Way

11:29 Managing Teams and Territories

15:03 Joining Impel and the Mission

18:54 Selling SaaS After COVID

22:36 Not a CRM or DMS

24:07 Early AI Speed Bumps

29:34 Market Reality Check

31:32 Leading as You Grow

36:42 Rethinking Lead Gating

39:59 Career Advice and Grind

43:43 Final Thanks and Wrap

Connect with Kyle:

 Website: https://impel.ai/ 

LinkedIn:https://www.linkedin.com/in/greerkyle/ 

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Instagram:  https://www.instagram.com/cyclesworldwidellc/
LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok:  https://www.tiktok.com/@cycles.worldwide

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In this episode of One Gang Worldwide, we sit down with Holger Mohr, a man whose journey from a small village near Frankfurt to the executive level of the global powersports industry is powered entirely by motorcycles, grit, and fearless decision-making.

Holger takes us back to his first bike, a Yamaha DT 125, and the freedom it gave him as a young rider in Germany. At just 21 years old, he took a leap of faith and traveled to Southern California, working in his uncle’s German auto shop before finding his way into the motorcycle parts world through a German distributor tied to Custom Chrome.

What followed was a defining moment.

When Custom Chrome leadership arrived in the mid-1990s to take over the German operation, Holger refused to hand over the keys without proof of ownership, a bold move that caught the attention of industry legend Joe Piazza Sr. That decision helped launch Holger into the presidency of what would become Custom Chrome Europe, where he helped transform it into a dominant Harley-Davidson parts distributor while navigating European regulations, compliance, and regional politics.

He later moved to California and rebuilt Custom Chrome during the brutal 2008–2009 recession. After navigating the realities of private equity ownership at MAG Group and choosing principle over pressure, Holger stepped away and launched his own consulting firm.

But the story doesn’t slow down there.

After reconnecting with Fred and Len Kodlin at Daytona Bike Week, Holger helped launch Kodlin USA from his own garage, starting with just 15 part numbers and scaling it to nearly 200. He breaks down Kodlin’s lean structure, outsourced manufacturing strategy, and powerhouse partnerships with Drag Specialties, SBS Brakes, and Mustang Seats including building the 2026 Drag Specialties catalog cover bike that will tour events nationwide.

More than business, this episode is about leadership.

Holger shares hard-earned lessons on cultural adaptability, balancing flexibility with control, leading people through change, and why vision without realism is just a dream.

This is a story about betting on yourself, protecting your integrity, and building something global one part number at a time.

00:00 Meet Holger Moore

05:39 Germany Roots and First Ride

13:17 Custom Chrome Takeover Scare

20:42 Scaling Across Europe

26:48 From Custom Chrome to MAC Group

30:11 Private Equity Pressure Cooker

33:21 Leaving to Build Kodlin USA

34:33 First Product Breakthrough

36:16 Launching During Covid

39:45 Distributor Deal Momentum

44:25 Why Consulting Started

47:34 Private Equity Reality Check

50:29 Unlocking Growth Without Losing Soul

01:06:25 Final Thanks And Farewell

Connect with Holger:

 Website: https://kodlinusa.com/

LinkedIn: https://www.linkedin.com/in/holger-mohr-86549a7/

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On this amazing episode of One Gang Worldwide, we sit down with Oliver Schwabe, founder of Moto Vibes and a man who walked away from a successful engineering career to chase something far louder than security… the call of the open road.

After riding over 200,000 kilometers across Europe, Oliver didn’t just become a rider, he built a life around motorcycles, travel, filmmaking, and guided experiences that turn strangers into lifelong friends.

But this wasn’t overnight.

We rewind the clock to Berlin: martial arts, skiing, discipline, structure. Then to the United States, where a chance meeting on an airplane in Montana changed his life forever. A career in architectural and mechanical engineering followed, designing HVAC systems, optimizing buildings, climbing into leadership roles, doing everything “right.”

Until something inside him wouldn’t stay quiet.

His riding journey restarted when his brother bought a Harley-Davidson Fat Boy. That moment sparked something. Oliver picked up a Softail Deluxe, joined tours, and eventually discovered adventure riding transitioning to a BMW GS and realizing the world suddenly felt bigger.

Then came the turning point.

Corporate restructuring. A spontaneous four-week trip to Iceland. Six hours of rain in Slovenia. A realization that life is too short to postpone passion.

With his wife understandably nervous and his 16-year-old son pushing him to go for it, Oliver went all-in on Moto Vibes building curated guided tours and custom self-guided adventures across Europe. From Norway to Iceland, from mountain passes to echoing tunnels (yes, he loves a Harley exhaust bouncing off the walls), Oliver designs experiences that are about connection as much as riding.

We talk about:

• Managing mixed skill levels on mountain passes
• Letting the fast riders run and regrouping at summits
• Why he includes helmet communication units for safety and bonding
• The partnerships behind the scenes that make it seamless
• And how tour groups often turn into lifelong friendships

And of course, we put him through the rapid-fire round from his GSX-R 1000 inspiration to calling Ireland the wildest drivers in Europe.

This episode isn’t about motorcycles.

It’s about risk. Reinvention. And having the courage to bet on yourself when the safe path no longer feels alive.

If you’ve ever thought about leaving comfort to chase something bigger, this one’s for you.

01:57 Break the Ice: First Bikes, Favorite Roads & Rider Essentials

07:53 Berlin Roots: Exchange to the U.S. & Early Passions

11:45 Engineering Career: HVAC, Leadership & Life in Berlin

14:46 Back on Two Wheels: From Harley Cruising to Touring Ambitions

17:40 The Guided Tour That Changed Everything (Hello, BMW GS)

20:12 Leaving the 9–5: Restructuring, Iceland Reset & Going All-In

25:50 First Paid Tour: Building the Business + Sardinia with Two Riders

32:42 Sardinia Ride Guide: Best Season, Best Grip, Best Flow

35:24 Top Places to Ride in Europe (and Why They’re So Different)

40:41 How MotoVibes Tours Work: Guided vs Self-Guided, Custom Itineraries

43:22 Bikes, Gear & Comms: The ‘Boutique’ Tour Setup in Munich

51:11 Leading Mixed Skill Groups Safely: Pace, Passing & Coaching

54:13 Tour Transformations: Confidence Boosts, Friendships & WhatsApp Groups

58:56 Pride, Purpose & Advice: Don’t Wait to Live the Adventure

01:01:29 How to Reach Oliver + Final Thanks & Sign-Off

Connect with Oliver:

 Website: https://www.motovibes.de/ 

Youtube: https://www.youtube.com/@MotoVibes 

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In this episode, we sit down with Bryan Tierney, who has over three decades of experience in the powersports industry, ranging from working behind dealership parts counters to supporting dealerships with advanced software solutions. Bryan shares his journey from being a motocross enthusiast to chasing his passions, handling dealership operations, and finally making a significant career shift to Lightspeed DMS, a software solution provider for dealership management. Bryan's story is filled with insights on problem-solving, customer interaction, and the importance of technology in dealership operations. He also discusses the balance between the human element and technology in providing exceptional customer experiences. This episode offers valuable advice for anyone passionate about making a career in the powersports industry and helping others succeed.

00:00 Introduction to Bryan Tierney

03:07 Bryan's Journey: From Dealerships to Lightspeed

05:38 Parts Counter Stories and Soundgarden Memories

11:57 Growing Up and Discovering Motorcycles

16:59 Early Career and Lessons from the Parts Counter

25:59 Transition to Management: A New Perspective

33:40 Understanding Lightspeed's Role in Dealerships

35:00 Bridging the Gap Between Software and Dealerships

41:40 Emotional Challenges in Sales Engineering

54:08 Connecting with the Audience and Closing Remarks

Connect with Brian:

 Website: http://lightspeeddms.com/ 

LinkedIn: https://www.linkedin.com/in/tierneyb/ 

Youtube: Lightspeed_DMS

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Instagram:  https://www.instagram.com/cyclesworldwidellc/
LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok:  https://www.tiktok.com/@cycles.worldwide

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In this episode, Peter Carusone, President and CEO of Vision, discusses how his platform is transforming automotive and powersports dealerships by turning confusion into clarity through real-time data. From his beginnings in the chaotic dealership world to founding Vision AST, Peter shares his insights on the importance of data in making informed decisions and the common pitfalls dealerships face. The conversation covers everything from the impact of COVID-19 on data utilization to the challenges of building a SaaS product. Peter also emphasizes the significance of having a supportive and communicative team, the benefits of custom scorecards, and his vision for the company’s future. This episode is packed with valuable information for anyone interested in the automotive industry, tech startups, and effective data usage.

01:24 Icebreaker Questions

06:23 Pete's Background and Early Life

09:42 Early Career and Marketing Insights

15:12 Transition to Dealership Operations

19:47 Challenges and Insights in Dealerships

21:32 Importance of Data in Dealerships

25:56 Common Misconceptions and Lies in Dealerships

28:55 The Impact of Small Changes in Sales

31:14 Vision AST's Real-Time Data Solutions

35:59 Challenges and Learnings in Building Vision AST

45:21 Final Thoughts and Future Vision

Connect with Pete:

 Website: https://www.visionast.com

LinkedIn: https://www.linkedin.com/in/peter-carusone-8b772912/

Connect with Cycles Worldwide:
Subscribe to our YouTube channel for more episodes:   
YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw
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Instagram:  https://www.instagram.com/cyclesworldwidellc/
LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok:  https://www.tiktok.com/@cycles.worldwide

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In this heartfelt episode, Cody Brouwers returns to share his journey from competing at Born Free Texas biker build off to getting the prestigious invitation for the Born Free 17 show which is considered the Super Bowl of custom chopper building. We document his trials, triumphs, and everything in between as Cody embarks on building an exceptional chopper. The discussion is filled with camaraderie, insightful reflections on the joys and struggles of custom bike building, and the emotional rollercoaster Cody experiences. The episode also highlights Cody's dedication, community support, and the importance of staying true to oneself amidst the pressures of the industry. Fans are encouraged to follow his progress through various social media posts leading up to the big reveal.

00:00 Introduction and Welcome Back Cody

01:19 Cody's Journey to Born Free Texas

03:24 Rapid Fire Questions with Cody

08:09 The Invitation to Born Free Texas

14:12 The Texas Show Experience

18:34 The Call for Born Free 17

24:37 Emotional Reflections on Achievements

27:55 Mindset and Approach to Building

30:20 The Importance of Deadlines and Perfection

33:15 The Hidden Struggles of Building

41:45 Encouragement for Aspiring Builders

42:48 The Future of Chopper Culture

49:16 Looking Ahead to Born Free 17

Connect with Cody:

Instagram: https://www.instagram.com/tradercodyschopper/
YouTube: https://www.youtube.com/channel/UCMzWSjoJeIVRtnUfspZjiyQ
Website: https://www.tradercodyschoppers.com/

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Instagram:  https://www.instagram.com/cyclesworldwidellc/
LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok:  https://www.tiktok.com/@cycles.worldwide

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In this episode, we sit down with Nicki Snyder, the Chief Marketing Officer for American Road Group. Nicki oversees marketing efforts across 13 dealerships in five states. The conversation delves into Nicki’s career journey, which began in an unorthodox manner as she stepped into a Harley-Davidson dealership right after college. Nicki touches upon the importance of mentorship, specifically highlighting her time under mentor Mike Davis, and her steps to rising as a leader in a male-dominated industry. The discussion covers several aspects of her life and career including work-life balance, challenges in marketing, and the vital importance of storytelling. Through a series of rapid-fire questions, Nicki shares personal anecdotes, leadership insights, the importance of community engagement, and advice for young women entering the industry. Listeners are taken on a journey of growth, perseverance, and passion for both the Harley-Davidson brand and the people who make it special.

00:00 Introduction and Guest Welcome

01:32 Rapid Fire Icebreaker Questions

09:53 Nicki’s Background and Early Life

19:07 Mentorship and Growth

34:53 Introduction to American Road Group

35:26 Expansion and Dealership Locations

38:23 Marketing Strategy for Multiple Locations

44:36 Standard Operating Procedures and Consistency

55:44 Marketing Misconceptions in Dealerships

58:50 Personal Reflections and Career Pride

01:00:55 Advice for Aspiring Female Leaders

01:05:09 Closing Thoughts and Contact Information

Connect with Nicki:

Website: americanroadgroup.com 

E-Mail: [email protected]

LinkedIn: linkedin.com/in/nickisnyderhd

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Instagram:  https://www.instagram.com/cyclesworldwidellc/
LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok:  https://www.tiktok.com/@cycles.worldwide

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In this episode of One Gang Worldwide, we sit down with John Vaughan-Chaldy, a pioneer in the power sports industry. Drawing from his extensive experience as a rider, builder, brand founder, and digital marketing specialist, John shares his journey from shaping the culture that launched the jet ski movement to co-founding Max Opp Marketing. He discusses the early days of customizing motorcycles, the rise of jet ski racing, and his transition into the automotive industry. With memorable stories about growing up in Carlsbad amidst icons of the action sports world, John emphasizes the importance of hard work, persistence, and the basics of selling. He also delves into his strategies for effective digital marketing, highlighting how he helps dealerships thrive in the digital age. Join us for an inspiring conversation filled with insights on evolution, creativity, and resilience.

00:00 Introduction to John 

01:34 Rapid Fire Questions

07:03 Early Life and Influences

10:51 Growing Up in Carlsbad

22:17 Transition to Automotive Industry

26:36 Rising to the Top: From Salesman to Manager

27:05 The Basics of Selling: Keep It Simple

32:28 Overcoming Adversity: The Birth of Baren Custom Accessories

43:26 The Evolution of Digital Marketing Strategies

48:56 Conclusion: Final Thoughts and Future Plans

Connect with John:

 Website:

http://www.maxoppmarketing.com

http://www.baronscustom.com/indexold.php 

Instagram: www.instagram.com/johnbaronvc/ 

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YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw
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Instagram:  https://www.instagram.com/cyclesworldwidellc/
LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok:  https://www.tiktok.com/@cycles.worldwide

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On this episode of One Gang Worldwide, we sit down with Nick Kerscher, a lifelong rider whose journey took him from racing dirt bikes in Wisconsin to designing the helmets that protect riders around the world.

Nick shares how his early days wrenching on his own bikes and racing District 16 shaped the way he thinks about performance and safety. We walk through his path into mechanical engineering, his early professional experience at Kimberly-Clark, and the pivotal role he played at 6D Helmets where the groundbreaking ODS system helped change the conversation around concussion protection.

Today, Nick serves as Lead Development Engineer for powersports helmets at Fox Racing and Bell Helmets, where innovation, testing, and rider feedback drive every design decision.

We dive deep into how helmets are developed from concept and CAD to lab testing, rider testing, and real-world validation while breaking down helmet safety and certification in a way every rider can understand. Nick also shares where helmet technology is headed next, the responsibility that comes with designing life-saving equipment, and advice for riders and engineers looking to follow a similar path.

This episode is a rare behind-the-scenes look at the science, responsibility, and passion behind the helmets we trust every time we ride.

00:00 Introduction to Nick Kerscher

05:26 Nick's Early Life and Passion for Dirt Bikes

10:28 Racing Days and Engineering Aspirations

14:27 University Challenges and Career Beginnings

20:24 First Engineering Job and Pursuing the Moto Industry

27:13 Persistence Pays Off: Joining 6D Helmets

29:32 Starting at 6D Helmets During COVID-19

31:01 Engineering Role and Mentorship at 6D

35:56 Transition to Fox and Bell

37:52 Role and Responsibilities at Fox and Bell

54:03 Future of Helmet Technology

58:54 Advice for Aspiring Engineers

59:55 Conclusion and Final Thoughts

Connect with Nick:

LinkedIn: https://www.linkedin.com/in/nkerscher/ 

Instagram: www.instagram.com/kersch703/

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