Today we're talking about the one-year anniversary of our Target boycott. Last year, Target announced it would start selling chest binders amid its "Pride Month" collection, which was a step too far. We look back at Target's decision and how dangerous and damaging it is to encourage gender confusion in this popular brand for young people. We look at Target's Corporate Equality Index rating and why the corporation cares more about being progressive than about pleasing its customers. This seems to be reflected in its stock downfall over the past year, though some have presented inflation as the reason for that. Then, we take a look at this year's Target Pride collection, which includes items for ... babies?! We discuss how this ideology is not loving in any way, but rather just a cruel affirmation that people are a mistake, and we share what message would actually be loving to these people. We also share an encouraging Mother's Day message for those who are not mothers, no matter the reason: Your highest calling according to Jesus is not in fact motherhood, but being obedient and glorifying to Christ, and that calling starts now.

---

Timecodes:

(00:47) Intro / trip to California

(04:44) Mother's Day

(15:43) Target boycott & effects of gender confusion

(24:30) Boycotts

(27:15) Other items from Target's 2022 Pride

(30:17) Target's revenue & stock downfall

(34:58) Pride baby books

(38:26) Target 2023 Pride

(49:50) New boycott

---

Today's Sponsors:

Carly Jean Los Angeles — use promo code 'ALLIEBASICS' to save 25% off your first order at CarlyJeanLosAngeles.com!

Reliefband — save 20% off plus free shipping at Reliefband.com when you use promo code 'ALLIE'!

Birch Gold — protect your future with gold. Text 'ALLIE' to 989898 for a free, zero obligation info kit on diversifying and protecting your savings with gold.

Patriot Mobile — go to PatriotMobile.com/ALLIE or call 878-PATRIOT and use promo code 'ALLIE' to get free activation!

---

Links:

Bustle: "Target Dropped *Two* New Fashion Collabs With Queer-Owned Brands" https://www.bustle.com/style/target-tomboyx-humankind-pride-collab

---

Relevant Episodes:

Ep 614 | Bye Bye, Target. You Crossed the Line https://apple.co/42VJXqP

Ep 667 | After Hormones & Surgery, She Found Christ | Guest: Sophia Galvin https://apple.co/3W8Tglg

Ep 791 | The U.N.’s Push to Decriminalize Child Rape | Guest: James Lindsay https://apple.co/3nVJshP

---

Buy Allie's book, You're Not Enough (& That's Okay): Escaping the Toxic Culture of Self-Love: https://alliebethstuckey.com/book

Relatable merchandise – use promo code 'MOM10' for a discount: https://shop.blazemedia.com/collections/allie-stuckey

Learn more about your ad choices. Visit megaphone.fm/adchoices