Online Business Launchpad | Start An Online Business | Online Business Growth

When many people think about starting a YouTube channel for their business, the thought of becoming a “famous” YouTuber can be really offputting.
But there are other ways of using YouTube to help you build your business, that don’t often get thought about so much.
In this podcast episode, I bring back viral video maker and expert videographer, Dan Bennett, from 1MinMedia and The Antipreneur to take a deep dive into making videos for YouTube.
We talk about:

• Dan’s definition of what “viral” actually means
• Whether it’s worth having a YouTube channel if you never want to be “popular”
• Why a video he made went viral after Anne Hathaway discovered the impact of her role in “Witches” and shared it.
• Why have an “About Me” page video is a really good idea
• How to use YouTube with purpose … when you DON’T want to be famous
• Why your YouTube channel analytics really matter
• What makes a good thumbnail
• And how to AB test thumbnails for free
• Working with YouTube’s search engine algorithm

There’s tons of value here, especially if you’re on the fence about whether your business should have a YouTube channel.
Have a listen. You’ll be glad you did.

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Quizzes are one of the most overlooked tools for building your customer base.
Quizzes can be incredibly attractive and effective lead magnets.
And quizzes can help with market research, website visitor conversion rates, and length of time on website. And they can help save time (which equals money) for you and your team in terms of customer follow up.
In today’s episode I talk all things quizzes with quiz creator MV Braverman from yourquizmaven.com.
We talk about the benefits of having a quiz and we cover off some of the biggest challenges people have when trying to create a quiz that will really give their business a lift.
Have a listen. We hope it will spark some creative ideas of your own for putting together a quiz that’s win/win for you and your customers.

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Back in Episode 101 I talked with writing expert Treasa Edmond about an experiment we are doing together. I wanted to know whether it was possible to increase traffic to my website by using SEO-optimised blog post that were repurposed from one of my existing podcast episodes.
As part of that episode I mentioned that I would be reporting back on this experiment as a case study.
So true to my word, in this podcast episode I give you a progress update…even though it makes me squirm a little bit.
Why?
Because the results so far have been all over the show. And my process for kicking off the experiment has been, to put it kindly, very messy.
But I think it’s important to show you what’s happening, warts and all. So that you know what to expect when you start focusing more on SEO-optimised blog posts. And you’ll know what not to do! I’m making all the mistakes so you don’t have to.
So have a listen to this short episode and I hope it will both make you think and save you some valuable time.

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It happens more frequently than you might think. One day, you, as the business owner are fine, dealing with everything and making sure things are running. The next, you could be lying in a hospital bed breathing your last. And your team and your family are left scrambling trying to pick up the pieces from your business.
This short episode shares 5 things you can do, as a business owner, to make that transition from business with an owner and leader, to no owner, go a little bit more smoothly.

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We often think of burnout as something that happens in the workplace.
For example, in the ICD-11 (International Classification of Diseases, version 11) the World Health Organisation defines burn-out as “a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed (see Burn-out an "occupational phenomenon": International Classification of Diseases).
It [burnout] is characterized by three dimensions:

• feelings of energy depletion or exhaustion;
• increased mental distance from one’s job, or feelings of negativism or cynicism related to one's job; and
• reduced professional efficacy.

But in today’s podcast episode with Counselling and Clinical Pyschologist Katrina Streatfeild, we argue that the definition of what constitutes a “workplace” needs to be widened … a lot.
Because burnout can affect more people than just those in paid work.
So as a busy person, whether in paid or unpaid work, are you at risk of burnout? And if you are, what can you do about it?

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Running a successful collaboration with another business owner or entrepreneur is a really great way to give both of your businesses a boost.
However, there are many pitfalls and hidden traps on the road to that successful collaboration.
Over the last 7 years I have worked together with some really great people to run many, many collaboration projects. Some of those projects were successful and some not. And I’ve learned the hard way what it takes to increase the chances that the collaboration will deliver what you hope it will deliver.
In this week’s episode I share my 5 pillars for success. I talk about what needs to be in place before even starting a collaboration. And I share some of the lessons I’ve learned about the things that can go wrong once you’re deep into the collaboration and how those 5 pillars can help in addressing the situation.

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In today’s podcast episode, I’m teaming up with writing expert, Treasa Edmond to run an experiment.
Together, we are beginning the process of taking the transcript from an older podcast episode and repurposing it to see whether it can help attract more visitors to my onlinebusinessliftoff.com website.
But it’s not going to be just any old blog post. Treasa has brought her extensive experience to the table to make sure that the post is optimised for SEO (search engine optimisation).
Then we're going to monitor the results to see what effect that blog post has on my website traffic and reporting back to let you know what's been happening.
We talk about:

• Our case study process and the problem we'll be tackling [3:30]
• What we mean when we say “SEO Optimised [9:45]
• The difference between copywriting and content writing[24:13]
• How we’ll report results for this ongoing experiment and case study [27:01]
• Tips for turning a content strategy into actual action [29:48]
• Getting the word out to social media about the new blog post [36:53]
• What’s next for the experiment and case study [37:20]
• Why it’s useful to do experiments and case studies like this [38:16]
• Why have a blog post instead of just posting the transcript [39:11]
• Tips for turning a transcript into an SEO optimised blog post [41:09]
• Authorship attribution and dealing with disagreements in a collaboration [43:53]

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It takes courage to put yourself on video for the whole world to see. When I first began practicing with making videos for my business,...

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