In this episode, I interview Zach Spuckler, the founder of Heart Soul & Hustle and creator of the podcast by the same name.

After making over 1.5 million dollars in online courses and coaching sales he pivoted to serving that same audience with marketing services and consulting. He's now the chief marketing extraordinaire at his Facebook Ads & Consulting Agency where he works with his clients to achieve multi-six-figure launches, automated funnels and consults on marketing strategies for course creators looking to scale their business.

Selling courses online: Zach walks us through how he built a half a million-dollar course and six-figure business in under a year and recently pivoted his business into an agency model.

Facebook Ads: In this episode, we also talk about Facebook Ads - Zach helps us get to grips with Facebook ads manager’s latest updates and deciding whether we're ready to outsource our ads.

Whether you’re still doing your own or you're ready to outsource this episode will have some gold nuggets for you.

FB Platform Updates: We talk about how to keep up-to-date with developments in the ad manager. We also talk about testing and how important this is to figure out what's going to work for you.

You can learn more about Zach at www.heartsoulhustle.com or follow him on Instagram @heartsoulhustle

Picking the right lead magnet can make or break your online business, especially if you sell coaching or courses. The people on your email list could be the biggest asset in your business - IF - they're the right people.

Only the right lead magnet will make sure you attract the right ideal clients.

This episode speaks of all the things to consider when designing your lead magnets:

1. Add lot of Value
2. Always keep improving your landing pages
3. Pick a magnet that creates a 'gap'
4. Make sure you attract action-takers
5. Don't go overboard - recycle existing content

Love this topic? here's are a couple of links to some blog posts about downloadable freebies:

Lead Magnets: How to pick one that grows your email list

Coaching Online: A beginner’s guide to planning a website that attracts clients and grows your email list

Amy is an expert in content repurposing and the Founder of Content 10x – a niche creative agency. She helps content creators grow their audience by maximizing their return on the content they create.

She is also the author of bestselling book Content 10x: More Content, Less Time, Maximum Results, the ultimate guide to reaching more people online with your content. She is also the host of The Content 10x Podcast, where she teaches all that you need to know about repurposing your content.

She’s talked on stages all around the world about content repurposing, most recently at PodFest Multimedia Expo, Content Live, Agency Transformation Live and Podcast Movement, the inaugural Retain Live event, and Youpreneur Summit

We talk about repurposing your content and Amy's new book which you can grab at the link below.

We also talk about:

• How to allocate your content creation time
• How to prioritise and simplify

Episode Links:

Amy's Book: https://www.content10x.com/book

When deciding how long your blog posts should be, it's important to have a look at your goals, your industry keywords and your search results competitors. This episode explains how to find the right length so you don't spend a lot of time writing articles that have little or no chance of ranking in search engines.

We break down these steps into more details:

1. Checking out who you're competing with and specifically what content you're competing with
2. Staying focused on your goals
3. Deciding what's best for you

You might also be interested in the following related content:

How long should my epic blog post be?

How often should I blog?

How do I grow my email list?

Which content is best, blogs or videos?

How often should I blog?

How can I get my blog posts on the first page of Google?

Should I use Youtube or Facebook lives?

How do I go from 1:1 coaching to online courses?

How do I get to grips with facebook ads?

In this podcast you will hear about the latest online marketing strategies, we talk about social media platforms , automation tools and search engine optimisation (SEO). We also cover the greatest marketing books around.

You will hear solo episode where we get straight to the core of the question, expert and author interviews, tool reviews and much more.

For more information visit www.stephaniefiteni.com or search The Profitable Content Show in your favourite podcast App.