Adam, Joanna, and Zach discuss the siren's song of online wine sales, and in particular the idea of affiliate marketing and referrals. So many businesses have taken aim at this potential market, yet when even Amazon decides that selling wine online is a non-starter, why do people continue to try? What are the specific challenges that make selling wine (and other beverage alcohol) online so difficult. Plus, an extended discussion of flavored whiskey. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!

Zach is reading: With the Industry Under Pressure, Should Bartenders and Sommeliers Finally Join Forces?

Joanna is reading: Why Is Everybody Making Blackberry Whiskey?

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

Hosted on Acast. See acast.com/privacy for more information.