There are too many people extolling the virtues of self-storage investing that have a stake in convincing you of false narratives. They will claim that demand is growing when, in actuality, occupancy in plunging. They will tell you that a market is "hot" when, in reality, it's a buyer's market. In this Self-Storage University podcast we're going to explore why you can't really trust anyone in the storage industry and must rely only upon what you can tangibly see or discover yourself.