Open Haus

By Haus

Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go... more

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FAQs about Open Haus:

How many episodes does Open Haus have?

The podcast currently has 14 episodes available.

Open Haus episodes:

May 29, 2024 Unpack Your Marketing’s Impact on Amazon: An Omni-Channel Caraway Case Study
Join Caraway's VP of Growth and Digital Product, Connor Dault, as he navigates through Caraway's marketing measurement journey alongside Haus founder Zach Epstein.
Caraway, an omni-channel brand selling via Shopify, Amazon, and retail stores, faced a significant challenge in understanding the causal impact of advertisements across its sales channels. Connor will detail how he successfully quantified the halo effect of Caraway’s marketing efforts on Amazon sales, fundamentally altering perceptions of various marketing channels’ influence.
What You'll Learn:
- Caraway's approach to marketing measurement
- Techniques to quantify the impact of your DTC ads on Amazon or retail sales
- Creative incrementality tests and tangible results from Caraway
- The transformative impact of incrementality on the Caraway business
Connect with Us:
🌐 Website: https://haus.io/
📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/
📱 Connor's LinkedIn: https://www.linkedin.com/in/connor-dault-19906753/
...more
44min
May 06, 2024 Marketing Measurement in a Post-Cookie Era: Learnings from FanDuel and Hulu
SVP of Marketing at FanDuel, Brian Borkowski, joins Haus Founder, Zach Epstein, to discuss how privacy regulations and cookie depreciation are changing the measurement landscape. Brian will dive into how he future proofed both Hulu and FanDuel’s measurement approach and operationalized experimentation to drive continuous innovation and growth.
Learn firsthand how to prepare for tightening privacy regulations and optimize your measurement approach. Don't miss this opportunity to gain insider knowledge from two industry leaders and revolutionize your approach to marketing measurement. Reserve your spot now.
Connect with Us:
🌐 Website: https://haus.io/
📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/
📱 Brian’s LinkedIn: https://www.linkedin.com/in/borkowskibrian/
...more
33min
May 06, 2024 The Ultimate Marketing Measurement Showdown: Attribution vs. MMM vs. Incrementality
Wondering what the best way is to measure marketing for your business? You’re not alone - many brands we talk to have questions about attribution, MMMs, and incrementality. Join Haus founder / CEO Zach Epstein and Haus Principal Economist Phil Erickson as they share learnings from their prior experiences grappling with this question at Google and Amazon, and what advice they’d give brands today.
What you’ll learn:
- The strengths and tradeoffs of attribution, MMM, and incrementality tools
- How privacy changes are impacting different approaches to measurement
- What is the best measurement approach at different stages in your business
- How to make different measurement approaches work together best
...more
35min
May 06, 2024 Is your marketing actually working? Getting started with incrementality
Why do the most sophisticated marketers use incrementality to measure the true impact of marketing on their businesses? Join our Open Haus chat with Zach Epstein, Founder/CEO of Haus (formerly Google), and Olivia Kory, Head of Strategy at Haus (formerly growth marketing leader at Netflix and Sonos), as they dive into the essentials of incrementality testing.
Learn more about Haus here: https://bit.ly/3vtObLg
...more
32min

FAQs about Open Haus:

How many episodes does Open Haus have?

The podcast currently has 14 episodes available.