Open Haus

Open Haus

By HausBusinessMarketing
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Open Haus episodes

  • Mastering Mobile App Measurement: Insider Insights from TextNow and VSCO

    Measuring the effectiveness of mobile app marketing campaigns presents unique challenges. Without the right strategies and tools, it can be difficult to accurately attribute conversions, optimize spend, and improve user retention and lifetime value. In our July 15th webinar, Noa Gutterman, Senior Director of Growth at TextNow, will share her expertise in building and scaling successful mobile app marketing programs.

    Drawing on her 9+ years of experience across acquisition, conversion, and retention funnels, Noa will join Zach and Olivia to discuss the key metrics and KPIs for evaluating user acquisition campaigns in mobile apps. She'll also delve into effective strategies for attributing in-app events to specific marketing channels and leveraging incrementality testing to optimize spend.
    What You'll Learn:
    - Unique challenges in measuring mobile app marketing effectiveness and how to overcome them
    - Key metrics and KPIs for evaluating user acquisition campaigns
    - The role of PMAX and UAC in paid user acquisition
    - How to leverage incrementality testing to optimize mobile app marketing spend
    - Techniques for measuring and improving user retention and lifetime value
    - Best practices for setting up and analyzing mobile app marketing experiments
    Connect with Us:
    🌐 Website: https://haus.io/
    📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/
    📱 Olivia's LinkedIn: https://www.linkedin.com/in/olivia-kory-50230812/
    📱 Noa's LinkedIn: https://www.linkedin.com/in/noa-gutterman/

    44 min
  • 5 Mistakes Brands Make When Running Marketing Experiments: Lessons from Evaluating $1B+ in Marketing

    Designing experiments for accuracy and precision is difficult and sometimes poorly run tests can be worse than not testing at all. PhD Economist Joe Wyer has seen it all. Before leading the science department at Haus, Joe was a Senior Economist at Amazon, where he developed their core geo-testing product and integrated it with long-term value models. He also initiated the Decision Science team for optimizing Prime Video promotions and pricing.


    Join Joe as he shares the common pitfalls that consumer brands face when conducting marketing experiments. Drawing on extensive experience overseeing incrementality testing for large marketing budgets, Joe will highlight the top five mistakes that can skew results and lead to misguided budget allocation.


    What You'll Learn:


    - Errors brands make when designing and running marketing experiments.

    - How to avoid these errors to ensure more reliable and effective campaign outcomes.

    - Lessons from high-stakes testing scenarios.

    - Insights into better experiment design and implementation.


    Connect with Us:


    🌐 Website: https://haus.io/


    📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/


    📱 Joe's LinkedIn: https://www.linkedin.com/in/josephfwyer/

    58 min
  • Unpack Your Marketing’s Impact on Amazon: An Omni-Channel Caraway Case Study

    Join Caraway's VP of Growth and Digital Product, Connor Dault, as he navigates through Caraway's marketing measurement journey alongside Haus founder Zach Epstein.

    Caraway, an omni-channel brand selling via Shopify, Amazon, and retail stores, faced a significant challenge in understanding the causal impact of advertisements across its sales channels. Connor will detail how he successfully quantified the halo effect of Caraway’s marketing efforts on Amazon sales, fundamentally altering perceptions of various marketing channels’ influence.
    What You'll Learn:
    - Caraway's approach to marketing measurement
    - Techniques to quantify the impact of your DTC ads on Amazon or retail sales
    - Creative incrementality tests and tangible results from Caraway
    - The transformative impact of incrementality on the Caraway business
    Connect with Us:
    🌐 Website: https://haus.io/
    📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/
    📱 Connor's LinkedIn: https://www.linkedin.com/in/connor-dault-19906753/

    44 min
  • Marketing Measurement in a Post-Cookie Era: Learnings from FanDuel and Hulu

    SVP of Marketing at FanDuel, Brian Borkowski, joins Haus Founder, Zach Epstein, to discuss how privacy regulations and cookie depreciation are changing the measurement landscape. Brian will dive into how he future proofed both Hulu and FanDuel’s measurement approach and operationalized experimentation to drive continuous innovation and growth.

    Learn firsthand how to prepare for tightening privacy regulations and optimize your measurement approach. Don't miss this opportunity to gain insider knowledge from two industry leaders and revolutionize your approach to marketing measurement. Reserve your spot now.
    Connect with Us:
    🌐 Website: https://haus.io/
    📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/
    📱 Brian’s LinkedIn: https://www.linkedin.com/in/borkowskibrian/

    33 min
  • The Ultimate Marketing Measurement Showdown: Attribution vs. MMM vs. Incrementality

    Wondering what the best way is to measure marketing for your business? You’re not alone - many brands we talk to have questions about attribution, MMMs, and incrementality. Join Haus founder / CEO Zach Epstein and Haus Principal Economist Phil Erickson as they share learnings from their prior experiences grappling with this question at Google and Amazon, and what advice they’d give brands today.

    What you’ll learn:
    - The strengths and tradeoffs of attribution, MMM, and incrementality tools
    - How privacy changes are impacting different approaches to measurement
    - What is the best measurement approach at different stages in your business
    - How to make different measurement approaches work together best

    35 min
  • Is your marketing actually working? Getting started with incrementality

    Why do the most sophisticated marketers use incrementality to measure the true impact of marketing on their businesses? Join our Open Haus chat with Zach Epstein, Founder/CEO of Haus (formerly Google), and Olivia Kory, Head of Strategy at Haus (formerly growth marketing leader at Netflix and Sonos), as they dive into the essentials of incrementality testing.

    Learn more about Haus here: https://bit.ly/3vtObLg

    32 min

About Open Haus

From the publisher's feed

Hosted by Haus Chief Marketing Officer Olivia Kory, Open Haus highlights the stories, tactics, and strategies the most recognizable enterprises in the world use to make marketing investment decisions.