When the market gets wobbly, some run scared — others lean in. For #NoVacancyNews, I spoke with Doug Rigoni of West Coast Hospitality and Mark Hope of Coast Hotels at The Lodging Conference to explore how uncertainty is creating real opportunity across the West Coast and Canada.

We talk about RevPAR trends, risk-taking mindsets, and why tertiary markets are struggling while primary cities still show promise. From Hawaii to Whitehorse, these operators are thinking differently — and that's where the growth is. #hospitalitystrategy #hoteldevelopment

🎧 Key takeaways: • Doug sees uncertainty as a signal for opportunity — not retreat • West Coast RevPAR is down, but new deals are emerging in California, Oregon, and Hawaii • Coast Hotels spans from San Diego to Anchorage, with Canada in the middle • Canadian travelers stayed local in 2025, boosting domestic occupancy and rate • Growth in Canada is strongest in primary and secondary cities — tertiary markets are hurting • Coast is eyeing Whitehorse for expansion, proving small markets still matter

💡 Special thanks to my friends at Unifocus — technology that drives value. Visit Unifocus.com to see how smarter labor and operations tools can transform your bottom line.