Ops Cast

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Joining us today is Carey Picklesimer to help us answer the question: Is Attribution ruining Marketing? Carey is the owner of her own independent marketing technology consultancy, Condurrio Marketing + Design. She has worked both in-house and in consultancies, including a stint with Perkuto. Her in-house roles included roles in marketing operations, general marketing and leadership, and a little bit of sales sprinkled in. She is also passionate about supporting military veterans as they transition into the civilian world with complex physical, emotional and brain injuries and recently launched CorpsStrength, a non-profit dedicated to supporting that community.

Tune in to hear:
- Her thoughts on whether attribution modeling/reporting has been a net positive or negative for marketers.
- Carey addresses if there is a gap between the expectations vs reality with attribution.
- If there is a way to get close to the promise of attribution.

Learn Practical, Tactical Attribution from Carey at Marketingops.com: https://marketingops.com/product/practical-tactical-attribution/

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Joining us today is Max Spanier to help us answer the question: Why is it so hard to hire Marketing Ops professionals? Max is the founder and President of Sloane Staffing, a recruitment firm that specializes in: Marketing Technology, Digital Marketing, Saas Sales, and Technology roles. Prior to starting Sloane Staffing, Max was an Enterprise Account Executive at Marketo. Before that he held other sales and business development roles at ion interactive and SoVi Digital. 

Tune in to hear:

• Max break down "Why is it so hard to hire Marketing Ops Pros?"
• His perspective on whether hiring managers are being too specific about the skills and experience they are looking for.
• If he sees any differences in opportunities or expectations for candidates from larger organizations that don’t get exposure to the broad set of tech and processes that some at smaller organizations get.
• Whether or not hiring managers/leaders should consider supplementing with consultants / contractors / freelancers? 

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Joining us today to talk about getting your next MOps role is Chelsea Rosenberg. Chelsea has been in the recruiting, people ops, and coaching/counseling space for over 10 years, with 7 of those specializing in all things marketing. 3 years ago, she became hyper specialized in Marketing Operations and is proud to have become a respected and oft-referred resource for Marketing Operations Professionals as they look for new career adventures, work to grow their team, and learn the skills needed to navigate the world of work.

In addition to recruiting and people ops, Chelsea is proud to share her passion for coaching and guiding others to uncover their fullest potential and supporting them in reaching their goals through her consultancy Sprout Bright Consulting!

In this episode, we talk about: 

• How someone should approach going from a more junior role to a more senior role.
• Chelsea's advice for our listeners who either want to go from an entry level role to the next step or from an IC to management role. 
• Common challenges she sees for Marketing Ops (and Rev Ops?) job-seekers.
• The importance of being able to talk to non-technical people as an Ops professional.
• Best practices for job seekers.

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On this episode, we talk with  Camela Thompson, VP of Marketing at CaliberMind, a B2B Marketing Analytics Platform. Camela has been with CaliberMind for almost three years. Prior to that she spent 15+ years in Revenue Operations in the tech industry in successful startups such as Qumulo, Extrahop, and CDK Global (formerly Cobalt) before proving herself as a customer-first growth marketer. She is deeply familiar with the pain points that Ops teams face and is passionate about helping Ops professionals accelerate their careers.   In addition, she hosts CaliberMinds' podcast, The Revenue Marketing Report. 

On this episode, we cover: 

• Camela's take on the trend of bringing Marketing Operations under the Revenue Operations umbrella.
• Is the driver for creating a Rev Ops function is usually driven more for alignment or to manage costs/headcount? If so, what kinds of challenges does this create?
• What Camela means by the "The War Between the Art & Science of Marketing and Measurement"

Link to The Revenue Marketing Report Podcast: https://www.calibermind.com/revenue-marketing-report/podcasts

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Our guest on this episode is Evan Dunn, Director of Growth Marketing at Syncari.

Prior to joining Syncari, he also held several roles in marketing, including other leadership roles in growth marketing, digital and social media. He also has experience in customer success, as well as being VP of Product at Resonance AI.

Tune in to hear:

• The question about how Project Management is defined (is it about tasks or people and resources?)
• Evan's journey from linguistics to marketing and product development
• Evan's experience in Product Development and what it taught him on the value of project management 
• Tips on various personal and professional project management techniques

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In this episode, we talk with Carter Wright about Revenue Operations in the Military. Carter is currently Manager of Revenue Operations with the US Army. He has been with the US Army in a variety of roles, including combat duty. Most of his roles have been in and around Sales and Marketing. In addition, he is actively pursuing more knowledge about marketing and revenue operations and is a freelance consultant. 

Tune into this episode to hear about: 

• Carter's career journey and how he became so interested in Revenue Operations.
• Carter's take on how the concept of Revenue Operations applies to the Military. 
• What he sees as the primary use of ops and tech in recruiting.
• The importance of data and analytics in his current role.

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In this episode, we talk with Courtney Chatterton about the importance of mental health. Courtney is currently in Content Marketing at Hyperproof, a startup in the security assurance and compliance operations space. Prior to her new role at Hyperproof, Courtney has held several roles in marketing and operations including revenue operations, demand generation, and email marketing. In addition, she is a freelance writer and also is active in the RevOps Co-op community. 

Tune into this episode to hear about:

• Why is this topic so important to Courtney and hear her share more about her experience with it.
• Her opinion on whether or not there is a higher likelihood of someone struggling with mental health challenges in different roles or scenarios?
• Response from others after sharing her story.

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In this episode we talk with Stephen Stouffer, VP of Marketing Operations at SaaScend, a revenue operations consultancy. Stephen has a passion for email marketing, marketing automation and data…and how they come together to enable marketing strategy and execution. Today, he is joining us today to talk about his experiences as a consultant and in-house.  

Some of the topics covered are:

• Observations of changes happening in the Marketing Operations Profession. 
• Trends in the consulting industry
• Discussion on whether the MQL is dead

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The COVID pandemic affected everyone in different ways. The impacts to Marketing Operations professionals was no different.

In this episode we talk with RJ Andaya, Director of Marketing Operations at Observe.AI about this. In addition, we talked about his journey into Marketing Operations.

Some of the key impacts we discussed include:

• How work is prioritized and done
• The increased focus on data and insights, and the relative importance of that vs campaign operations
• The speed at which we are now expected to move and deliver
• Impacts to jobs - titles, career path, and compensation, as well as professional development

 

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In this episode, we are talking about the new MarketingOps.com site and how that's tied into the MO Pros community and everything else.

Join us for this discussion between your show hosts, Mike Rizzo, Naomi Liu, and Michael Hartmann.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Streamline your webinar programs and tap into more data, more content, and far less manual work. Save time, simplify your workflow, and integrate Goldcast.io with your stack.

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