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The COVID pandemic affected everyone in different ways. The impacts to Marketing Operations professionals was no different.

In this episode we talk with RJ Andaya, Director of Marketing Operations at Observe.AI about this. In addition, we talked about his journey into Marketing Operations.

Some of the key impacts we discussed include:

• How work is prioritized and done
• The increased focus on data and insights, and the relative importance of that vs campaign operations
• The speed at which we are now expected to move and deliver
• Impacts to jobs - titles, career path, and compensation, as well as professional development

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