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We were joined on this episode by our guest, Ole Dallerup from Dreamdata.io, as we go deep on:

• Marketing vs Revenue Attribution and definitions
• What data is needed - and ideal to have - for building a B2B revenue attribution model?
• Should you build or buy? What are the tradeoffs?
• How should you use the output of revenue attribution? How should you not?
• First party vs third party data and quality

Recorded live on April 22, 2021

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On this episode, we talked with Jen Spencer, the CRO at SmartBug Media. She was recently promoted to this role and we will be talking with her about:

• her path to marketing and the CRO role
• how she views Revenue Operations
• how she is measured and how she monitors that
• a little about tech and tools she relies on

Recorded live on March 25, 2021.

Episode Brought to You By MO Pros 
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On this episode we discussed the topic of "Rev Ops" and asking how it's different than (or similar to) Sales Ops, Customer Success Ops and Marketing Ops with our guest, Melissa McCready.

Recorded live on March 12, 2021

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The elusive career path of Marketing Operations Professionals.

Is it deep tech?
Is it people management?
Where does it go?

More importantly, where do YOU go?

Recorded live on February 12, 2021

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We discussed an article (linked below) that talks about what should and should not be considered "MarTech".  The inspiration for the article is from research published by CabinetM and we welcomed Sheryl Schultz, COO to the show to discuss the article and the report.

Article Here - When Martech Isn't Martech

Recorded live February 3, 2021.

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In this episode, we dive right into the definition of Marketing Ops and why we think community and professional development are not yet consistent in this realm.

Recorded Live January 15, 2021.

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