Ops Cast

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Our guest in this episode is Amy Goldfine. 

We discuss the 4 pillars of Marketing Operations and what Marketing Ops is all about.

Tune in to this episode to learn about the 4 pillars and how you can leverage the framework to build a career path in Marketing Ops.

By day, Amy is head of marketing operations at Iterable. Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized and dynamic communications at scale. By night, Amy is the founder of MarketingOpsAdvice.com, a site for MO pros to get actionable advice on both technical and strategic topics. Her motto is “more ops, less oops.” Amy is also a Marketo Certified Expert and a four-time Marketo Champion. 

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John Charlesworth is currently Director, Marketing Operations at Narvar.

John is a marketing and ops leader primarily with high-growth startup companies. He has extensive experience in marketing operations, digital marketing, demand generation, project management, team building, and strategy.

He is an advocate for creating scalable processes for lead management, lifecycle tracking, campaign execution, automation, data governance, and attribution. 

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In this episode we had a conversation with Angela Lee, who is a marketing and demand generation leader and consultant, about her experience working with marketing operations professionals. 

She shared her decision-making process for leaving a corporate role and venturing out as a consultant. 

She also talked about:

• The characteristics of the successful partnerships she had with marketing operations
• What marketing ops professionals can do to elevate their perception to be one as a strategic partner

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As Marketing Operations continues to become more common and more consistent, there is still a missing element -- consistent expectations and training/certification. In this episode, we talked with Kyle Jepson of Hubspot about the Revenue Operations Certification that they recently launched. 

Kyle shared:

• His process for research and developing the content
• What he learned that was surprising (hint: the importance of basic finance literacy)
• Who would benefit most from the certification

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In this episode we talked with Lindsay Rothlisberger, the head of Marketing Operations and Email at Zapier about her journey to marketing ops. As has been the norm, her story was unique. 

In addition, Lindsay shared her insights into:

• How and when to consider centralization or de-centralization of Marketing Ops functions. If you choose to de-centralize, what should remain centralized?
• The challenge of technical debt and how to approach it.

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In this episode we covered lots of ground with our guest Andrea Lechner-Becker, formerly the CMO of Shift Paradigm. She has been a hands-on Ops practitioner, a consultant, a champion and a CMO. She has a unique perspective on all things Marketing Operations.

One of the best insights from the conversation had to do with how hard it is to get the "right" reporting for marketing. She makes the case that part of the challenge is the complexity of the data and systems. The other big challenge she identified is the lack of a consensus on what the  right reporting is. Contrast that to finance and accounting where everyone is taught the same set of principles and rules.

Speaking of finance, we also get into the importance of having basic finance literacy and a basic understanding of statistics.

Fair warning: don't listen to this episode with kids in the car. ;)

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Bizible Marketing Ops MOOPs + Harjot and Jessica sing a little Kelly Clarkson!!

Tune in to hear how Harjot found, resolved and learned from this reporting error related to Bizible form fills vs Marketo form fills. 

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During this episode we talk with Zach Priest about:

• His journey to Marketing Operations (via Sales and Marketing)
• Our responsibility as MO Pros to uphold privacy for customers
• The connection between privacy, transparency and loyalty
• ...and a little about his F1 Racing podcast called Superlicense Formula 1

Zach joined us from London, where he is a transplant from Australia, providing a global perspective on these topics. 

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In this episode, we talk with Drew Smith about how to get into Marketing Ops or Revenue Ops.  So, if you are not already in the profession, but are interested, then get ready to take some notes.

About Drew:
Our guest, Drew Smith, is the Director of Growth, Revenue Operations at Directive, a performance marketing agency. Prior to joining Directive, he spent several years with LeadMD (now Shift Paradigm) as a revenue operations consultant and engagement manager. Before that, he held positions in sales, marketing, account management, and inside sales at different organizations. 

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Collecting data in a bunch of different places; forms on websites, events, and more!

Well... sometimes we find out that you collect registration data on a completely non-standard form; and then you have to deal with the list import process... you can imagine where things go wrong from here -- but you should tune in ot find out more!

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