Ops Cast

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Our guest in this episode, AJ Navarro, shares his career journey from Sales to Marketing Ops and consulting, including how his experience with producing music taught him about marketing tech. If you've ever wondered what music production has to do with Marketing Ops, or what it's like to work as a consultant - this is the episode for you!

AJ shares his lessons learned, including:

• How he learned via community and others who shared
• The value of mentors, including Pete Furseth (check out our episode with Pete)
• Being curious and relentless to learn

We also touch a little bit on the question of "what is marketing ops?" during our discussion.

Recorded live.

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In this episode we talk with Carissa McCall about her journey through roles in sales/inside sales, customer success and customer success operations, product marketing, and channel partnerships before landing in marketing operations.

Carissa shares lessons about:

• Self-awareness - knowing what kind of work she enjoyed (and didn't)
• Being opportunistic and persistent
• Leveraging resources to learn about new topics

If you are new to Marketing Ops or just considering it, you can get some inspiration from Carissa.

Recorded Live

Episode Brought to You By MO Pros 
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Prasad joins us on another episode of MOOPs tv to share a mistake that occurred within a database of over 2-million records. 

Tune in to find out what happened and how he went about remediating the mistake.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

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During this (sorta) Ops Cast After Dark, we talk about one year of Ops Cast and we talk about predictions for 2022. Our starting point was 6 predictions about Marketing Operations in 2022 written in an article by a friend of the show, Darrell Alfonso.

As you will see, we don't all see things the same and predictions are almost always tough. Listen, and then let us know what you expect for 2022.

Recorded live on January 7, 2022.

Episode Brought to You By MO Pros 
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Streamline your webinar programs and tap into more data, more content, and far less manual work. Save time, simplify your workflow, and integrate Goldcast.io with your stack.

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With the first of what is planned to be a series, we talk with Anna Leary about her path to Marketing Ops and into consulting. Learn how a stint of work in Australia randomly led her to working with Marketo. 

After her return to the United States, she moved away from MOPs but eventually found her way back.

Lessons from Anna's story:

• Sometimes you have to be opportunistic
• Mentors and / or someone in your corner is key to any career
• Networking and connections can be valuable

If you are considering the jump from in-house to consulting, you can learn from Anna's journey.

Recorded live.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

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When Rachel joined us to record this MOOPs episode she was still in the role of Marketing Operations Manager. 

Her story is not uncommon, but her learning and approach to managing marketing technology (Marketo) is of course unique. 

Tune in to find out why she had to watch emails go out all day long before she could resolve anything. 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

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In the latest episode of #OpsCastAfterDark, we had an open conversation with Courtney McAra. We talked a little about her path to Marketing Operations and then into consulting. 

We also talked about reaching some milestones with Ops Cast as this is the 40th episode and we recently went over 5,000 downloads.

And, you get a little insight into:

• Photoshop and HTML hacks
• The best SDR outreach ever
• What the connection is between the Backstreet Boys and Naomi

Recorded live.

Episode Brought to You By MO Pros 
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In this episode, we talk with Kacyn Goranson the now VP of Marketing at CM Group who's journey to Vice President actually started in Social, moved through Marketing Automation and Operations, and eventually got a seat at the leadership table.

Tune in to hear:

• how she got there - spoiler alert, she says YES way more than no - and how she literally wrote her own job description!! 
• her call out every publication for asking what it's like to be a young female leader in the room.

Episode Brought to You By MO Pros 
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In this episode, we have a casual conversation about several top of mind topics. There may or may not have been adult beverages involved.

• How important is Marketing Ops and IT alignment? Why is not talked about more?
• Should Digital Asset Management (DAMs) be under the domain of Marketing Ops?
• Why is project management and project management platforms a challenge?

Recorded live.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Streamline your webinar programs and tap into more data, more content, and far less manual work. Save time, simplify your workflow, and integrate Goldcast.io with your stack.

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During a recent episode, we talked about our perspective as marketing operations professionals when it comes to buying technology or services. We talked about what we liked and didn't like from our experiences. During the conversation we challenged sales people to contact us if they wanted to come on and share their perspective from the other side of the "table."

Ivan and Gary took us up on the offer, and we had a great conversation about their perspective. Ultimately, it was mutually beneficial to have this open conversation that will hopefully help the sales and buying processes in the future.

Check out the earlier episode for for more context.

Recorded live.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Streamline your webinar programs and tap into more data, more content, and far less manual work. Save time, simplify your workflow, and integrate Goldcast.io with your stack.

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