Ops Cast

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In the first episode of MOOPs TV Mike Rizzo shares how he made not ONE but TWO mistakes within just a matter of moments.

Find out what those mistakes were and how (if possible) he resolved the issue before causing yet a third MOOPs.

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During this episode, we take a dive into Customer Data Platforms (CDPs). CDPs have been a hot topic over the past few years and we asked Michael Davis to help us cut through the hype and understand:

• What are CDPs?
• How can they be used?
• Common approaches to adding to a tech roadmap and build
• What are some pre-requisites?

If you've been curious about CDPs and how/if they should be part of your Marketing Ops / Martech roadmap, you don't want to miss this.

Recorded live October 4, 2021.

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In this episode we talk with AJ Sedlak about the LinkedIn post he published in late August 2021. In his post he made the provocative statement that Marketing Ops could help deliver revenue for an organization in the absence of a Marketing Strategy....and at the same time, Marketing would struggle to deliver revenue without Ops. 

We dig into that topic and also cover:

• What should strategy look like from an Ops perspective
• How should Marketing Ops be measured
• The value of strong people vs tech in Marketing Ops

Recorded live on September 30, 2021.

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What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing.

Recorded live on September 21, 2021.

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In this episode, we talk with Juan Mendoza the founder of The Martech Weekly newsletter and the producer of Making Sense of Martech Podcast about:

• How vendor-based training fits into learning Marketing Operations and the risks that type of training brings.
• What is "Career lock" and should you be concerned?
• Usability trumps education - if it's easy to use, learning is less important
• "Low-trust" created by media in Marketing Technology
• The future of customer experience and how MOPs / Martech fit into that

Mike also jabs at the Salesforce lead object... we're not sure if he'll be on the next episode or not. :)

Recorded live on September 16, 2021.

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In this episode, we talk with Nikki Luele about her journey from a Marketing Ops team of one to 30! Nikki provides some insights on what she did early on to build momentum, what she learned along the way, and how she had to learn new skills.

We also get into a great conversation about the importance of diversity and the challenges she faced as a female leader in tech. 

Recorded live on September 9, 2021.

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In this episode we talked with Josh Hill about his view and approach to vendor management. We talked about the distinction between managing software / technology vendors and consultants / agencies. 

Josh also shared his view on three models of how to build an ROI model to support a bringing on a new vendor. 

Recorded live on September 1, 2021.

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In this episode we talk with Darrell Alfonso about parts of the role that many Marketing Operations professionals don't like to talk about...but we all know are there. Things like, how it is tough to have a good marketing ops function when the messaging, branding or product is sub-par. 

And, we had a literal fire alarm happen during the recording. How appropriate for a Marketing Operations discussion. 

Recorded live on August 26, 2021.

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In this episode we talk with Toby Murdock from Highway Education about the gap in the market today for Marketing Ops talent. He is focused on providing training, education and opportunities to people who are early in their career and want to get into Marketing Operations. 

We talk about the gap, why there isn't a "traditional" educational model for Marketing Ops (hint: it's about incentives in the university system) and more. 

Recorded live August 19, 2021.

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During this episode we talk through some of the key things to make sure you have in place if you are considering building out a multi-touch attribution model at your organization. In some ways, it felt as if we only scratched the surface on the topic. 

Some key elements to look for to give your organization a better chance of success:

• Culture of collaboration and comfortable with "fail fast"
• Alignment on definitions
• Clarity on what questions you are trying to answer

Thanks to Jeff Kew for his insights.

Recorded live August 11, 2021.

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