Ops Cast

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We all make mistakes in Marketing Operations.

How you learn from them (and how you learn from these episodes) is what matters.

Enjoy this great MOOPs shared by Chelsea Kiko during her use of Marketo and Salesforce and the mistake that was made to the routing programs they were trying to update.

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So you've been hearing about the future of cookie-less browsers.

But what does that all really mean?

In this episode we speak to Nikki Candito, VP of Demand Strategy at MeritB2B; Greg Manetti, CTO at Klearly; and, Mary Blanks, CMO at Klearly about the forthcoming "cookie-less future". 

Tune in to hear their perspectives on what to think about, how to prepare, and some incredible thoughts around 3rd party Cookies. 

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The "Three Amigos" (as Michael H. says) jump on a special recording of what may become a new set of special episodes we are calling "Ops Cast After Dark".

In this episode, the team reflects on the past year of growth within the community plus we discuss the importance of mentorship for both the mentor and the mentee. 

FYI: Adult beverages were consumed during the recording of this episode.

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We had a great conversation with Jodi Krangle, a voice actor, who has a podcast about Audio Branding. 

What is Audio Branding, you ask? 

Great question. In the episode, Jodi breaks down:

• Definition of audio branding (hint: the Netflix sound is part of it, but not everything)
• Why should we as marketers and marketing ops professionals care about it?
• How this overlaps with - and should be considered like - other parts of branding like visual, written tone of voice, etc.
• The tradeoffs between custom and "stock" audio

And, if you are into brain science, we talk a little about how sound can affect our other senses. #mindblown

Recorded live November 12, 2021.

Episode Brought to You By MO Pros 
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In the third episode of MOOPs TV Justin Norris shares how he made a mistake on a client account, but the interesting twist is that it actually took a while to discover the error! 

Watch the episode to find out what the mistake was and how (if possible) it was resolved.

This taught Justin and the rest of the team a valuable lesson about checklists, operations documentation, and more!

Episode Brought to You By MO Pros 
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In this episode we talk with Chris Walker, the CEO and founder of Refine Labs about his view on attribution modeling and marketing. Attribution modeling is a hot topic for Marketing Ops professionals, and he has a different perspective on the value of attribution modeling versus other sources of insights to inform marketing. 

He is not suggesting that we should not be doing attribution modeling, but that we should be honest about what it can and can't inform. Toward the end of our conversation we get into how you, as a marketing ops or revenue ops professional, have tremendous insight into this data and can use that to initiate strategic discussions about what is working and not in marketing.

Recorded live November 4, 2021.

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In this episode, we talked with Pete Furseth about attribution modeling and best practices for use. Some of the things we talk about:

• Attribution modeling is not the end of the analytics journey, but an early step (think "crawl" in a "crawl, walk, run" model)
• Building your data literacy is a key new skill that everyone in Marketing Ops should be pursuing
• The importance of including costs in your attribution modeling (we break down different ways to approach this)

There is gold throughout this episode, so make sure you listen to the end.

Recorded live October 27, 2021.

Referenced in the show:
MO Pros Technical Workshop: Validation of Your Revenue Tech Center of Excellence

Episode Brought to You By MO Pros 
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Jessica shares an early mistake she made. It's not the most egregious or scandalous MOOPs, in fact, it's pretty tame compared to some of the ones we have coming up. But it taught Jessica invaluable lessons early in her MarketingOps career.

1. Trust your instincts, she caught this mistake quite quickly and was able to start damage control because something wasn't sitting right.
   
   
2. Ask for help - the fallout from her mistake could have been much worse, but a seasoned colleague helped before it was any worse.

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During this episode we talk with Lorena Morales about the way her new Revenue Operations role at a large, global, publicly-traded company has challenged her thinking of revenue operations. Previously, she thought the journey was from siloed to centralized/integrated and aligned. Her new role has opened up her eyes that there may be a need (and a business justification) to become somewhat siloed again.

That being said, she also mentioned that she thinks there are different types of being siloed:

• siloed data
• siloed functions
• siloed organizational structures
• etc.

We also touch on attribution vs ROI and that she sees more marketers moving into Rev Ops and CRO roles.

Recorded live on October 18, 2021.

Episode Brought to You By MO Pros 
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This episode is a little different because it is geared toward both Marketing Ops professionals as well as those who are trying to sell to them. That's right, if you are selling to Marketing Ops, Revenue Ops, Martech or others, you should listen to this. We talk about what you should do (be interesting, be honest) and what not to do (waste our time when we have already done research).

For those in The MO Pros community, we want to hear from you. Did we give away too much insight? not enough? Should we have included other dos and don'ts? We want to hear from you.

During the conversation we referenced a couple of "resources" in case you are interested:

• We reference the book Building a StoryBrand by Donald Miller
• The Oatmeal's strip about web design

Recorded live on October 14, 2021.

Episode Brought to You By MO Pros 
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Streamline your webinar programs and tap into more data, more content, and far less manual work. Save time, simplify your workflow, and integrate Goldcast.io with your stack.

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