Ops Cast

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This is something we’ve wanted to do for a while now on the podcast. Today we get to talk about Marketing Ops with co-workers. 

Joining us today are, Tracy Warner and Candace Hopkins.

• Tracy is currently Senior Manager of Marketing Operations at Agorapulse. Before that Tracy has held a number of positions supporting executives, and she has had her own consulting practice. She has been involved with operations, email marketing - including design, development and strategy and been in project management/chief of staff-type roles.
  
  
• Candace works at Agorapulse with Tracy and is currently Manager of Marketing Operations. She is relatively new to Marketing Ops having worked as an Inbound Marketing specialist prior to this. In addition, she has worked as a consultant on social media and marketing.

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What happens when you work for a company that can ACCIDENTALLY send NUDE images to over 500,000 clients? 

Find out in the latest episode of MOOPs.

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We are covering the intersection of two topics today - privacy and data/analytics. 

To help us with this topic we are joined by Damon Gudaitis, Analytics Manager at Three Ventures Technology, Inc., and Caret Juice Marketing, his consulting companies. Prior to that, Damon has worked in several marketing and digital marketing roles as well as having started multiple other consulting companies. In addition, he has been involved in various capacities with the Digital Analytics Association.

Recorded Live Feb 23, 2022 

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This is a systems template issue that's related to Monthly Newsletters - how do internal teams know if it's gone out? 

You can imagine where this goes next... 

Tune into this episode to hear how Andy Caron made a MOOPs about 5 or so years into her tenure as a Marketing Operations professional. 

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We are continuing our series of Marketing Ops career journeys.

In this episode we are joined by Mike Tatum, currently Director of Lifecycle Marketing at Athletic Greens. 

Prior to that, he held several roles in demand gen, general marketing, digital marketing, and lead generation. He has also been on the agency side and was a media planner/buyer. 

Mike has been a speaker at INBOUND, the HubSpot conference. He also does consulting and training on HubSpot and digital marketing. Prior to all of that, he served in the US Army. 

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We are back to our series of Marketing Ops career journeys. 

In this episode, we are talking with Faithful Adia who is currently Senior Marketing Automation Manager at HelloFresh, based in Germany. Prior to this role he has held roles as CRM Manager, email marketing specialist and more.

We enjoyed learning from Faithful about what it is like leading Marketing Ops at a B2C company since the majority of our episodes have leaned heavily towards B2B.

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Tune in to this episode of MOOPs TV where Weisi Kang shares her Marketing Ops mistakes and how she plans to avoid them in the future.

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In this episode we had the opportunity to talk with Daniel Murray (host of the Marketing Millenials podcast) about how he sees:

• The relationship between marketing ops and overall marketing
• The importance of understanding broader marketing and sales processes as a marketing operations professional
• The shifting perception of marketing ops and potential elevation of marketing ops leaders into heads of marketing/CMO roles

In addition we talk about overrated / over-hyped martech and the importance of understanding data and analytics in the marketing ops world now.

Recorded live.

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We continued our series of Marketing Ops Stories with Bethanie Swank. Her story is unique in a couple of ways.

First, she started more as a full-stack marketer, and found that she really enjoyed the technology and process orientation found in Marketing Operations. That led her to several different opportunities to be the "team of one" to do all things MOps. 

She also shares with our audience how she has recently gone through the process internally to "pitch" the need for additional Marketing Ops resources. Although the process of hiring was still ongoing at the time of the recording, she shared some tips for how she built the case.

If you are a team of one - or a leader who wants to build the case for additional headcount - you will want to listen to this episode.

Recorded live January 2022.

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Tune in to this episode of MOOPs TV where Anna Leary shares a cloning mistake that resulted in a rather large mistake that impacted over 2-million records!

Hear how she resolved it and the practical tips she provides on how to avoid mistakes like this in the future.

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