Ops Cast

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive.

Tracey has spent the past several years working hands-on with language models, automation systems, and what she calls agentic workflows. She helps marketing and operations teams move past AI buzzwords and turn technology into practical tools that drive better results.

The discussion focuses on how to build real, usable AI systems that enhance creativity, improve efficiency, and deliver measurable business outcomes. Tracey explains what agentic workflows are, how they differ from traditional automation, and how teams can start integrating AI into everyday work in a thoughtful, scalable way.

In this episode, you will learn:

• How to apply AI and automation in practical marketing and operations use cases
• What agentic workflows are and how they create intelligent systems
• Techniques for prompting and choosing the right AI tools for each task
• Ways to balance human creativity with AI assistance for better outcomes

This episode is ideal for marketing and operations professionals who want to make AI an integrated part of their workflow without losing the human touch.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries.

The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle shares her insights on working within compliance constraints, earning trust across teams, and building a marketing operations function that strikes a balance between agility and accountability.

In this episode, you will learn:

• What makes regulated industries unique from a marketing operations perspective
• The skills and mindsets needed to succeed in compliance-heavy environments
• How to collaborate effectively with legal and compliance teams
• Strategies for balancing marketing speed with regulatory requirements

This episode is ideal for marketing operations professionals, leaders, and consultants who work in or with regulated industries and want to strengthen collaboration, compliance, and operational excellence.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems.

The conversation focuses on Martech maturity, how to know when you have outgrown your current setup, what signals indicate it is time to evolve, and how to align platforms and processes as your team grows. Danielle shares lessons from her experience guiding teams through HubSpot optimization, stack consolidation, and key maturity milestones to avoid growth slowdowns.

In this episode, you will learn:

• How to define Martech maturity and identify growth triggers
• Common pitfalls when teams outgrow their systems
• How to align HubSpot and processes with business evolution
• When to DIY and when to bring in outside expertise
• The growing role of AI in shaping marketing operations

This episode is perfect for marketing operations professionals, HubSpot users, and growth teams looking to scale efficiently without skipping important maturity steps.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn, a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build operational infrastructure with intention. Sarah brings experience leading both marketing operations and demand generation, offering a clear view of how these functions can work together more strategically.

The discussion focuses on how Marketing Operations professionals can move beyond the “ticket-taking” mindset and step into roles that drive real business impact. Sarah shares how understanding the “why” behind requests, influencing decisions, and aligning with organizational goals can elevate both personal growth and company success.

In this episode, you’ll learn:

• Why a human-centered strategy is essential to the future of marketing operations
• How MOps professionals can gain credibility and influence within their organizations
• The difference between building for reporting versus enablement
• Practical ways to bring strategic thinking and intuition into daily work

This episode is perfect for Marketing Ops, RevOps, and demand generation professionals looking to increase their strategic impact, build stronger partnerships with stakeholders, and find more meaning in their work.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations.

She explains why the best MOps leaders focus not only on campaigns and systems but also on relationships, anticipating behavior, and applying empathy in reporting, segmentation, and strategy. The discussion explores the difference between being “data-informed” and “data-driven,” how to combine strategic thinking with emotional intelligence, and ways to engage both internal teams and external audiences without losing the human touch.

In this episode, you’ll learn:

• Why empathy is essential in marketing operations
• How to balance data insights with human understanding
• Practical ways to anticipate behavior and build stronger relationships
• Tips for creating campaigns and reporting that resonate without being robotic

This episode is ideal for marketing operations leaders, MOps professionals, and anyone looking to bring a more human-centered approach to data, strategy, and execution.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI, particularly in social media.

They discuss how LinkedIn and Channel99 are partnering to provide marketers with a privacy-safe approach to connect paid and organic social engagement to website activity and pipeline impact. The conversation explores the implications for ABM and ABX strategies, the evolving landscape of view-through attribution, and how marketing operations professionals can gain deeper insight into brand reach, buyer behavior, and overall performance across the funnel.

In this episode, you’ll learn:

• How company-level attribution is changing B2B social measurement
• The role of privacy-safe solutions in connecting social engagement to pipeline impact
• Insights into ABM and ABX strategies informed by better data
• How MOPs teams can leverage attribution to understand brand reach and buyer behavior

This episode is perfect for marketing operations professionals, B2B marketers, and anyone looking to improve social ROI and attribution strategies.

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In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes for marketing and operations teams to work together effectively.

In this episode, Monica discusses the often-overlooked challenge of mutual understanding, why marketers need to understand how Ops professionals work, and why they must understand marketing strategy to drive real business impact. She shares insights from her career leading, building, and advising teams, offering practical advice for bridging gaps, improving collaboration, and maximizing the effectiveness of your marketing organization.

You will learn:

• Why cross-functional understanding between marketing and Ops is critical for success
• How Ops and marketing teams can better communicate and align on goals
• Strategies to ensure Ops adds measurable value while supporting marketing initiatives
• Lessons from real-world experience building and scaling high-performing teams

This episode is ideal for marketing leaders, demand generation professionals, and MOps teams seeking to enhance collaboration and achieve a more significant impact throughout the organization.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg. 

Jon shares his insights on why Marketing Operations professionals often struggle to communicate their impact to the C-suite and how AI, cleaner data, and strategic thinking are changing the game.

Jon dives into the importance of translating complex marketing data into business language, earning trust with senior leadership, and the evolving role of MOPs in driving revenue and AI-enabled pipeline initiatives. 

He also offers guidance on career growth, helping MOps professionals expand influence and demonstrate measurable impact.

In this episode, you’ll learn

• Why first-party data and clean systems are critical for AI and pipeline success
• How MOPs can effectively “translate” marketing operations insights for executives
• What builds trust between junior MOps professionals and seasoned leadership
• Career strategies for expanding influence and taking a more strategic role

This episode is perfect for marketing operations, demand generation, and RevOps professionals seeking practical advice to increase visibility, build trust, and position themselves as strategic leaders in the organization.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical for MOps leaders.

Ellie discusses the limitations of attribution and reporting, how over-engineered models can create complexity, and what it takes to simplify processes while improving impact. She also shares insights on customer marketing, retention, and how MOps professionals can make their work more visible and strategic across the organization.

In this episode, you’ll learn:

• How to connect marketing performance to business outcomes
• The risks of overcomplicated attribution and how to simplify it
• The importance of foundational marketing processes for measurable ROI
• Strategies for MOps teams to communicate effectively with non-technical stakeholders

This episode is ideal for marketing operations, demand generation, and growth professionals looking to strengthen their impact and visibility in the organization. Tune in for Ellie’s actionable guidance on making MOps work matter.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels.

Pradeep explains how to map customer journeys effectively, leverage segmentation, and implement omnichannel strategies that work in both B2C and B2B environments. He shares lessons learned from consumer-focused marketing and how B2B teams can apply them to drive better engagement and measurable results.

In this episode, you’ll learn

• How to design seamless customer journeys from scratch
• The role of data integration across channels in marketing success
• Segmentation strategies that improve targeting and personalization
• What B2B teams can learn from consumer-focused marketing approaches

This episode is perfect for marketing, RevOps, and growth professionals looking to improve customer experience and operational efficiency. Tune in to hear Pradeep’s actionable insights on building journey-based marketing strategies.

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