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Melissa discusses the critical role of trust in business relationships and how to recognize when a deal is no longer viable. She shares personal experiences from her corporate career, emphasizing the importance of building and maintaining trust, the consequences of lost trust, and strategies for assessing trustworthiness in potential partnerships. Melissa encourages listeners to act with integrity, recognize when to walk away from a bad deal, and maintain professionalism throughout the process.

Takeaways

Trust is the foundation of any successful business relationship.

Recognizing when a deal is dead is crucial to avoid prolonged issues.

Building trust takes time and effort, but it can be lost quickly.

Understanding the backstory of a potential client is essential.

Specificity in contracts can prevent misunderstandings later on.

Open communication with decision-makers is vital for success.

Prolonging a bad deal can damage your brand and finances.

Acting with integrity is key, even in difficult situations.

It's important to assess trustworthiness before entering a deal.

Sometimes, walking away is the best option for all parties involved.

Connect with Melissa:

Consultation Call: https://www.melissafranks.com/fractionalcooservices 

3 Operational Leaks Every Business Has Masterclass. https://oncallcoo.melissafranks.com/3operationalleaks

Learn more about On Call COO fractional services → https://www.melissafranks.com

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks 

LinkedIn: Melissa Franks

In this episode, Melissa discusses the importance of having a strategy and a plan in business. She emphasizes that while it may be tempting to act on inspiration and avoid necessary tasks, having a clear strategy and plan is crucial for long-term success. 

Melissa explains that a strategy is a master plan for achieving multiple long-term results, while a plan is a specific, detailed course of action that yields a specific result. 

She provides a step-by-step process for creating a strategy and plan, including defining long-term goals, determining the order of importance, and setting measurable metrics. 

Melissa concludes by highlighting the benefits of having a structured approach to business.

Not sure how to get started? Schedule your free consultation today: https://www.melissafranks.com/fractionalcooservices

Connect with Melissa:

Consultation Call: https://www.melissafranks.com/fractionalcooservices 

3 Operational Leaks Every Business Has Masterclass. https://oncallcoo.melissafranks.com/3operationalleaks

Learn more about On Call COO fractional services → https://www.melissafranks.com

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks 

LinkedIn: Melissa Franks

This episode discusses the considerations and differences between hiring an employee or an independent contractor. Melissa emphasizes the importance of understanding employment laws and regulations specific to the state or jurisdiction in which the business operates. 

The episode covers topics such as budgeting, job descriptions, directing work, duration of the role, and the financial implications of hiring an employee. The host provides guidance on how to make an informed decision based on the specific needs and circumstances of the business.

Takeaways

Understand the employment laws and regulations specific to your state or jurisdiction before making a hiring decision.

Consider your budget and determine how much you can afford to pay for the role.

Create a detailed job description to clearly define the responsibilities and qualifications for the position.

Decide how much control and direction you want to have over the work, including the location and hours of operation.

Evaluate the duration of the role and whether it is temporary or permanent.

Consider the financial implications of hiring an employee, including payroll taxes, benefits, and insurance.

An independent contractor can be a bridge until you can afford to hire an employee.

The decision between hiring an employee or an independent contractor depends on the level of risk, control, and affordability for the business.

Who Should I Hire Checklist https://oncallcoo.myflodesk.com/whoshouldihire

Connect with Melissa:

Consultation Call: https://www.melissafranks.com/fractionalcooservices 

3 Operational Leaks Every Business Has Masterclass. https://oncallcoo.melissafranks.com/3operationalleaks

Learn more about On Call COO fractional services → https://www.melissafranks.com

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks 

LinkedIn: Melissa Franks

Melissa discusses the importance of career history and experiences in building a successful business. She shares her own journey and highlights the lessons she learned along the way. Melissa emphasizes the value of working for others, learning from mentors, and acquiring diverse skills and experiences. 

She also explores the idea that your 20s are a time for hard work and learning, which sets the foundation for success in your 30s and beyond. Melissa encourages listeners to take the time to build a strong foundation and gain clarity on their goals before starting a business.

Takeaways

Your career history and experiences play a crucial role in building a successful business.

Working for others, learning from mentors, and acquiring diverse skills and experiences are essential steps in the journey.

Your 20s are a time for hard work and learning, which sets the foundation for success in your 30s and beyond.

Take the time to build a strong foundation and gain clarity on your goals before starting a business.

Connect with Melissa:

Consultation Call: https://www.melissafranks.com/fractionalcooservices 

3 Operational Leaks Every Business Has Masterclass. https://oncallcoo.melissafranks.com/3operationalleaks

Learn more about On Call COO fractional services → https://www.melissafranks.com

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks 

LinkedIn: Melissa Franks

Melissa shares five people management hacks for small business owners. She emphasizes the importance of effective communication, establishing a communication approach and process, and using a project management tool. 

She also highlights the value of creating a weekly list of priorities to provide transparency and accountability. 

Melissa advises hiring experts to reduce the need for extensive management and to improve productivity. Additionally, she emphasizes the importance of asking questions and having open conversations with team members to gain clarity and address issues. 

Lastly, she introduces the three strikes rule as a simple and effective way to manage performance.

Connect with Melissa:

Consultation Call: https://www.melissafranks.com/fractionalcooservices 

3 Operational Leaks Every Business Has Masterclass. https://oncallcoo.melissafranks.com/3operationalleaks

Learn more about On Call COO fractional services → https://www.melissafranks.com

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks 

LinkedIn: Melissa Franks

This conversation discusses the evolutionary stages of business growth and the importance of building a team. The stages range from doing everything alone to having a fully functioning business with executives and directors. 

The conversation emphasizes the misconception that as a business owner, you can pick and choose how you spend your time as your business becomes more successful. 

It also highlights the fallacy that hiring people and outsourcing functions automatically buys back your time. The key is to hire the right people, manage them effectively, and delegate work to free up time for strategic activities.

Takeaways

Building a team is crucial for business growth and success.

The stages of business growth range from doing everything alone to having a team of executives and directors.

Hiring people and outsourcing functions does not automatically buy back your time; effective management is necessary.

By hiring the right people, managing them effectively, and delegating work, you can free up time for strategic activities.

The goal is to reach a stage where you can choose how you spend your time and have the freedom to focus on what you enjoy most.

To schedule a free consultation click here: https://www.melissafranks.com

To Watch the Episode on YouTube: https://www.youtube.com/@oncallcoo

Connect with Melissa:

Consultation Call: https://www.melissafranks.com/fractionalcooservices 

3 Operational Leaks Every Business Has Masterclass. https://oncallcoo.melissafranks.com/3operationalleaks

Learn more about On Call COO fractional services → https://www.melissafranks.com

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks 

LinkedIn: Melissa Franks

In this podcast episode, Melissa discusses five common myths that business owners believe. She emphasizes: 

the importance of not relying on out-of-the-box solutions, 

the need to delegate tasks and seek help, 

the misconception that working 24/7 is necessary for success, 

the fallacy that lower prices attract more customers, 

and the idea that taking on debt is essential for business growth. 

Melissa provides insights and advice on each myth, encouraging business owners to critically evaluate their decisions and prioritize customization, value, and financial stability.

Takeaways

Avoid relying on out-of-the-box solutions and instead focus on customization to meet the unique needs of your business.

Delegate tasks and seek help to free up your time for high-value actions that contribute to business growth.

Working 24/7 is not necessary for success; taking breaks and maintaining balance is important for problem-solving and overall well-being.

Lowering prices does not guarantee more customers; focus on communicating the value of your product or service.

Taking on debt is not essential for business growth; carefully evaluate the return on investment and consider alternative funding options.

To schedule a free consultation click here: https://www.melissafranks.com

To Watch the Episode on YouTube: https://www.youtube.com/@oncallcoo

Connect with Melissa:

Consultation Call: https://www.melissafranks.com/fractionalcooservices 

3 Operational Leaks Every Business Has Masterclass. https://oncallcoo.melissafranks.com/3operationalleaks

Learn more about On Call COO fractional services → https://www.melissafranks.com

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks 

LinkedIn: Melissa Franks

In this episode, Melissa discusses the little mistakes that can create big problems in business. She emphasizes the importance of reading the fine print in contracts, not letting contracts lapse, and having contracts with clients. 

Melissa also highlights the significance of getting trademarks, patents, and copyrights to protect intellectual property. 

Additionally, she advises creating a central place to store documents and emphasizes the need for job descriptions and performance targets. 

Finally, Melissa stresses the importance of paying people on time to maintain credibility and trust.

Takeaways

Read the fine print in contracts to avoid future problems

Don't let contracts lapse and ensure renewal or termination is discussed in advance

Have contracts with clients to protect both parties

Get trademarks, patents, and copyrights to safeguard intellectual property

Create a central place to store documents for easy access and organization

Develop job descriptions and performance targets for employees

Pay people on time to maintain credibility and trust

Have a question? Schedule a consultation today with Melissa: https://oncallcoo.as.me/consultation

Connect with Melissa:

Consultation Call: https://www.melissafranks.com/fractionalcooservices 

3 Operational Leaks Every Business Has Masterclass. https://oncallcoo.melissafranks.com/3operationalleaks

Learn more about On Call COO fractional services → https://www.melissafranks.com

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks 

LinkedIn: Melissa Franks

In this episode, Melissa discusses how to effectively manage time and increase productivity in a business setting. 

She emphasizes the importance of having a master calendar that includes all commitments and scheduling everything, including dedicated working time. 

Melissa also encourages saying no to unnecessary meetings and eliminating distractions to stay focused. 

She highlights the need for communication and setting boundaries to ensure everyone understands and respects each other's time. By implementing these strategies, businesses can optimize their time management and enhance productivity.

Ways to contact Melissa:

YouTube: https://www.youtube.com/@oncallcoo

Instagram: @melissa_franks

Email: [email protected]

Connect with Melissa:

Consultation Call: https://www.melissafranks.com/fractionalcooservices 

3 Operational Leaks Every Business Has Masterclass. https://oncallcoo.melissafranks.com/3operationalleaks

Learn more about On Call COO fractional services → https://www.melissafranks.com

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks 

LinkedIn: Melissa Franks

For a limited time you an book a free consultantion call. To schedule: https://www.melissafranks.com

In this episode, Melissa discusses the importance of effective communication in people management. She emphasizes that everyone, regardless of their job title, manages people in some capacity. 

Melissa provides examples of common people management challenges, such as unresponsiveness and attitude problems, and offers strategies for addressing them through clear communication, setting expectations, and providing feedback. 

She also highlights the need to manage leverage and ensure that no individual becomes indispensable to the organization. Overall, the episode emphasizes the role of communication in building successful relationships and achieving desired outcomes in the workplace.

Ways to contact Melissa:

YouTube: https://www.youtube.com/@oncallcoo

Instagram: @melissa_franks

Email: [email protected]

Connect with Melissa:

Consultation Call: https://www.melissafranks.com/fractionalcooservices 

3 Operational Leaks Every Business Has Masterclass. https://oncallcoo.melissafranks.com/3operationalleaks

Learn more about On Call COO fractional services → https://www.melissafranks.com

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks 

LinkedIn: Melissa Franks